# Norwegian Street-Racing Editorials Frida Aasen Stars in Russh Magazine By Vasiliki Marapas | Published 2013-12-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/russh-january-2014 References: [wearesodroee.wordpress](http://wearesodroee.wordpress.com/2013/12/17/street-racer-blue-eyes-teenage-dream/) & [awake-smile.blogspot](http://awake-smile.blogspot.ca/2013/12/frida-aasen-in-russh-magazine.html) Frida Aasen dons her grungiest apparel to hang around the track in Russh Magazine's January 2014 issue. Stylist Heather-Mary Jackson picked out retro, [race car-inspired garb](https://www.trendhunter.com/trends/aap-rocky-x-puma) from designers such as Karen Walker, Stella McCartney, Clavin Klein and Pamela Love. Conrad Dornan styled Aasen's blonde locks in a half-braided, tousled 'do, while her kohl-rimmed eyes and pink lips were courtesy of Tracy Alfajora. Finally, Hugh Lippe photographed the beauty as a [trouble-making rebel](https://www.trendhunter.com/trends/songs-of-siren). Aasen, armed with her badass new look, stalks around with attitude and staunch confidence. The blonde-haired, blue-eyed Norwegian model easily slips into the role of [grungy, teenage street-racer](https://www.trendhunter.com/trends/assc-and-goodyear), living the dream. Posing as a girl from the wrong side of the tracks, Aasen's character in this editorial is probably not someone you'd bring home to meet your folks. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Grungy Fashion:** Disruptive innovation opportunity: Develop sustainable, eco-friendly grunge-inspired clothing lines. - **Retro-inspired Styling:** Disruptive innovation opportunity: Create technology-driven, AI-powered virtual styling platforms for recreating retro looks. - **Alternative Beauty:** Disruptive innovation opportunity: Introduce inclusive beauty products and services that celebrate unique characteristics and subcultures. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Implement blockchain technology for transparent and ethical fashion supply chains. - **Beauty:** Disruptive innovation opportunity: Develop customizable makeup lines that cater to individual preferences and diverse aesthetics. - **Media & Entertainment:** Disruptive innovation opportunity: Launch interactive storytelling platforms that allow users to experience and engage with rebellious narratives. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md)