# Seedy Motel Spreads Model Daul Kim in the Russh Editorial 'I Want You to Want Me' By Marissa Liu | Published 2009-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/russh-editorial-i-want-you-to-want-me References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/10/daul-kim-russh-australia.html) & [russhmagazine](http://www.russhmagazine.com/russh/current.html) Korean model (and a personal favorite) Daul Kim appears in the Russh editorial ‘I Want You to Want Me.’ Photographed by Beau Grealy, the stripped-down shoot appears in the Australian magazine’s 31st issue. Fashion editor Stevie Dance imagines a bleached-blond and indifferent Kim roaming around a seedy motel in outfits by Preen, Louis Vuitton, Dries van Noten and Christopher Kane. The editorial was shot in a Jersey roadhouse where a complimentary tin of Beefaroni awaited guests in every room—classy. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 76% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Seedy Motel Fashion:** Opportunities in designing clothing lines and accessories that blend with seedy motel themes. - **Indifferent Fashion Models:** Disruptive innovation ideas for models that exude more indifference and grit. - **Jersey Roadhouse Shoots:** Opportunities for creating fashion photo shoots in unconventional settings such as low-cost motels. ### Who This Affects Most - **Fashion:** The fashion industry can leverage this trend to create collections around seedy motel decor and styles. - **Modeling:** Agencies and photographers can explore new opportunities in hiring models who embody indifference and gritty personas. - **Hospitality:** Brands in the hospitality industry could use this trend to create retro experiences in old motels and roadhouses. ## Related on Trend Hunter - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)