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# Stoned Outback Fashion
Bambi Northwood-Blyth for Russh Australia April 2010

By Annie Ho | Published 2010-03-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/russh-australia-april-2010
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/03/editorial-stoned.html) & [russhmagazine](http://russhmagazine.com/russh/home.html)

Being stoned is the inspiration that photographer Beau Grealy took for an editorial in the Russh Australia April 2010 issue. The spread is even called 'Stoned.' Model [Bambi Northwood-Blyth](https://www.trendhunter.com/trends/naked-wolfe-bambi-boot) looks remarkable in the spread, sporting multiple layers including many [fur vests and shawls](https://www.trendhunter.com/trends/the-october-collection), which ultimately make her look as if she had just thrown on a bunch of random clothes without thinking.

Her facial expressions reflect that of a stoned person as well. In some pictures she looks just out of it and some just plain confused. If people can throw random clothes on and rock it like Northwood-Blyth, then the world would be a better place!

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 78% | Activity: 53% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Fur-free Fashion:** Opportunity for fashion industry to invest in cruelty-free and eco-friendly alternatives for fur clothing and accessories.
- **Natural Beauty:** Growing trend for makeup and skincare products made from natural and organic ingredients, creating opportunities for cosmetics industry to innovate and integrate sustainability practices.
- **Streetwear Style:** Increasing popularity of the effortless and casual style depicted in the editorial presents an opportunity for the fashion industry to embrace street-style as a mainstay trend that is also comfortable and easy to wear.

### Where This Applies

- **Fashion:** Opportunity for the fashion industry to embrace cruelty-free and natural fiber alternatives, while innovating new designs and sustainable production methods.
- **Cosmetics:** Opportunity for cosmetics industry to invest in natural and organic ingredients, eliminate non-sustainable materials and processes, and integrate eco-friendly packaging solutions.
- **Retail:** Retail industry has the opportunity to adapt to street-style trends, embrace innovative store concepts, and introduce personalized shopping experiences that reflect the lifestyle of casual and effortless dressing.

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