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# Water Gun-Inspired Basketball Shoes
These Russell Westbrook Shoes are Informed by the Super Soaker

By Kalin Ned | Published 2019-02-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/russell-westbrook-shoes
References: [highsnobiety](https://www.highsnobiety.com/p/jordan-why-not-zer0-2-super-soaker-release-date-price/) & [instagram](https://www.instagram.com/reconbeatlab/?utm_source=ig_embed)

The packaging and eclectic colorway of the newly debuted Russell Westbrook shoes carry a hint of nostalgia. The footwear takes on the silhouette of the Jordan Why Not Zer0.2 and the model proves to be one of the most engaging and fun to-date.

The inspiration for the Russell Westbrook shoes is none other than the Super Soaker — a water gun that gained popularity in the 80s. The footwear boasts the colorway of the toy — white, [neon green and orange](https://www.trendhunter.com/trends/luka-4), which gives it a chic and noticeable aesthetic.

The unconventionally inspired Jordan Why Not Zer0.2 came with Russell Westbrook to Oklahoma City. The basketball player was carrying them in a playful [Super Soaker box](https://www.trendhunter.com/trends/playstationinspired-sneaker).

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 84% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic-inspired Footwear:** There is an opportunity for brands to create footwear designs that evoke feelings of nostalgia and resonate with consumers looking for a sense of familiarity.
- **Playful Packaging Design:** Brands can explore unconventional and fun packaging designs that add an element of surprise and delight to the consumer experience.
- **Colorway Influence:** Color combinations from iconic toys like the Super Soaker can inspire unique and eye-catching designs in various industries, offering innovative product options.

### Industries Being Reshaped

- **Footwear:** The footwear industry can tap into nostalgic-inspired designs and playful packaging to create standout products that resonate with consumers.
- **Fashion:** Fashion brands can incorporate nostalgic elements and unconventional colorways in their designs to create unique and attention-grabbing products.
- **Toy:** The toy industry can leverage iconic color combinations and collaborate with footwear brands to create limited edition shoes that appeal to both children and adults.

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