# Sophisticated Vitamin Branding Russell Vitamins Aims to Elevate the Image of the Product By Jamie Danielle Munro | Published 2014-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/russell-vitamins References: [packageinspiration](http://www.packageinspiration.com/russell-vitamins.html/) & [paigereneerussell](http://www.paigereneerussell.com/) Russell Vitamins is a [branding project](https://www.trendhunter.com/trends/trace-products) by Paige Russell, who was not impressed with how these products were portrayed through packaging. Oftentimes there is not a whole lot of innovation that happens in this arena, so she decided to give the items a touch of sophistication. The result is a package that is [clean and elegant](https://www.trendhunter.com/trends/redesigned-retail-packaging), which is also easy to open. There are also air strips on the front of the package in the outline of a heart to infuse the products with a bit of emotion. Overall Russell did a great job with achieving her aim of giving vitamins more class, as this is a very different package than most [health products](https://www.trendhunter.com/trends/betterforyou-snack) come in. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Elevated Vitamin Packaging:** There is an opportunity for vitamin brands to differentiate themselves by elevating their packaging to a more sophisticated and elegant level. - **Emotional Branding for Health Products:** Incorporating emotional elements in health product packaging, like the heart shaped air strips used in Russell Vitamins, can help create a stronger brand connection with customers. - **Innovative Health Product Packaging:** There is a demand for more innovative and user-friendly packaging for health products that not only looks good, but is also easy to open and use. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry has an opportunity to stand out in a crowded market by prioritizing high-end, emotionally appealing branding on their products. - **Packaging:** The packaging industry can benefit from exploring new and innovative ways to create user-friendly and aesthetically pleasing packaging for health and wellness products. - **Retail:** The retail industry can benefit from stocking and promoting health and wellness products with unique and sophisticated packaging, appealing to consumers who value a high-end product look and feel. ## Related on Trend Hunter - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)