# Prepackaged Campfire Confections The Russell Stover S’Mores Treats Come in Three Flavors By Michael Hemsworth | Published 2020-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/russell-stover References: [chewboom](https://www.chewboom.com/2020/06/04/russell-stover-brings-back-ready-to-eat-smores-treats/) & [russellstover](https://www.russellstover.com) The Russell Stover S’Mores treats are arriving just in time for [warm weather](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey) as a prepackaged take on the [classic namesake desserts](https://www.trendhunter.com/trends/smores-chocolate-bar) that are commonly enjoyed in the summertime around a campfire. The desserts are a mess-free alternative option for consumers to pick up that comes in three varieties including Classic Milk Chocolate, Dark Chocolate and Caramel. The treats are priced at $0.99 each and start off with two graham crackers that have been sandwiched with a thick marshmallow before being finished with chocolate. The Russell Stover S’Mores treats are available for a limited time now nationwide and are likely to be a hit amongst consumers craving a way to enjoy the summertime dessert without having to start a fire. Image Credit: Russell Stover ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Prepackaged Campfire Confections:** The prepackaged campfire confections trend is disrupting the traditional campfire dessert market by providing consumers with a mess-free, convenient option for enjoying s'mores. - **Alternative Dessert Options:** The alternative dessert options trend is disrupting the traditional dessert market by providing consumers with new ways to enjoy classic desserts like s'mores that are more convenient or even healthier. - **Limited Time Offerings:** The limited time offerings trend is disrupting the traditional dessert market by creating excitement and demand among consumers for unique and exclusive dessert products that are only available for a short period. ### Industries Being Reshaped - **Packaged Snacks:** The packaged snacks industry has an opportunity to capitalize on the growing consumer demand for convenient, mess-free snacks like prepackaged s'mores treats. - **Alternative Desserts:** The alternative desserts industry has an opportunity to disrupt the traditional dessert market by creating new, convenient ways for consumers to enjoy classic desserts like s'mores. - **Limited Time Offerings Marketing:** The limited time offerings marketing industry has an opportunity to create buzz and excitement among consumers for unique, exclusive dessert products that are only available for a short period. ## Related on Trend Hunter - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Grillable Brownie Treats](https://www.trendhunter.com/trends/grillable-brownie-smores.md) - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md)