# Therapeutic Beer Branding The Russell Brewing Co.'s Hop Therapy Makes Beer Drinkers Feel Better By Laura McQuarrie | Published 2014-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/russell-brewing-co References: [thedieline](http://www.thedieline.com/blog/2014/6/16/russell-brewing-cos-hop-therapy-india-session-ale) & [russellbeer](http://www.russellbeer.com/bm_beer4.asp) Hop Therapy from the [Russel Brewing Co.](https://www.trendhunter.com/trends/spotify-x-gorillaz) is a beer that specifically shows off a variety of 100% American hops. The Hop Therapy India Session Ale was recently given a new look, courtesy of Atmosphere Design, which like any good Double IPA brew, is all about the hops. The [new beer boxes and cans](https://www.trendhunter.com/trends/core-legends) have a refreshing green coloring, which is an ode itself to the color of a beer hop. With a lower alcohol level, this beer's flavor is more so about the enjoyment of hop varities like Amarillo, Cascade and Columbus. With the brews now branded as a "Refreshing hop remedy," it might not be exactly what the doctor ordered, but a sip of the India Session Ale will surely have you feeling better in no time. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Therapeutic Beer Branding:** Breweries can create beer that promotes health benefits and exclusive brewing techniques to attract consumers who want a unique experience. - **Alternative Health Beverages:** The creation of new beer lines with health-boosting benefits, like medicinal qualities or low calorie counts, can appeal to health-conscious consumers. - **Eco-friendly Product Packaging:** Sustainable product packaging options like Atmosphere Design's for Hop Therapy can reduce environmental impact and attract environmentally-minded customers. ### Where This Applies - **Brewing Industry:** Incorporating therapeutic and alternative health-based approaches to brewing products can create a new market for breweries and differentiate their offerings. - **Health and Wellness Industry:** The production of beers with health-promoting qualities can tap into the larger health and wellness industry and create new distribution and revenue streams. - **Sustainable Packaging Industry:** The creation of sustainable product packaging options for beer can attract environmentally-minded consumers and create a market for sustainable packaging solutions. ## Related on Trend Hunter - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Monstrously Hoppy IPAs](https://www.trendhunter.com/trends/hoppy-ipa.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [THC/CBD-Infused Craft Beers](https://www.trendhunter.com/trends/ceria.md) - [Citrusy Hopped Tea Refreshments](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md)