# Musical Heartbeat Websites The 'Russ Per Minute' Site Matches a Russ Song to a User's Heartbeat By Laura McQuarrie | Published 2017-04-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/russ-song References: [adweek](http://www.adweek.com/creativity/columbia-records-launched-this-new-artist-by-matching-his-songs-exactly-to-your-heartbeat/) & [russperminute](http://russperminute.com/) To launch 'Russ' as a new artist, [Columbia Records](https://www.trendhunter.com/trends/clinical-decision-support-platform) created a website called 'Russ Per Minute' that matches a Russ song to one's heartbeat. When one visits the Russ Per Minute website via a mobile device, a user will be prompted to hold their phone close to their heart. Once this action is completed, the site is able to pick up on a person's heartbeats per minute and find a Russ song that has roughly the same beats per minute. For instance, when the technology detects a low number of beats per minute, it will play a slow jam. The opposite of this is true if a high heart rate is detected, and Russ Per Minute will then suggest a high-energy, upbeat track from Russ. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Heartbeat Experiences:** Opportunity for brands to create personalized experiences based on users' heartbeats, matching music, content, or products to their physiological state. - **Physiological Data Integration:** Emerging trend of integrating physiological data with technology to create personalized experiences, such as matching music to heart rate. - **Emotional Technology:** Growing trend of using technology to evoke emotional responses, leveraging physiological data like heart rate to enhance user experiences. ### Sectors Adopting This - **Music and Entertainment:** Disruptive innovation opportunity for music labels and artists to create unique and engaging experiences by integrating heartbeats with music. - **Fitness and Healthcare:** Opportunity for fitness and healthcare companies to leverage physiological data like heart rate for personalized workouts or stress management programs. - **Wearable Technology:** Emerging industry that can capitalize on integrating heart rate data with wearable devices, opening up new possibilities for personalized experiences and health monitoring. ## Related on Trend Hunter - [Heartbeat Rhythmic Smart Lockets](https://www.trendhunter.com/trends/thetouch.md) - [Musical Mental Wellness Apps](https://www.trendhunter.com/trends/alphabeats.md) - [Musical BPM Calculators](https://www.trendhunter.com/trends/bpm-finder.md) - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md) - [Custom Running Soundtracks](https://www.trendhunter.com/trends/beatstride.md) - [Personalized Music Finders](https://www.trendhunter.com/trends/soundtrack-to-my-life.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Music-Based Therapy Apps](https://www.trendhunter.com/trends/spiritune.md) - [Smartphone-Connected Heart Monitors](https://www.trendhunter.com/trends/mfine-1.md)