# Bondage Underwear The 'Times to Top' Editorial by Russ Burton for Who's Jack By louise findlay | Published 2010-08-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/russ-burton References: [whosjack.org](http://www.whosjack.org/issue-39-out-now/) Bondage and [bridle-like underwear](https://www.trendhunter.com/trends/zhilyova) are big, so it's no surprise that the 'Times to Top' editorial, photographed by Russ Burton for Who's Jack, showcases that trend in a hardcore, but sexy way. Leather, [bound belts and thick straps](https://www.trendhunter.com/trends/replica-suit) galore! As featured in Russ Burton's photography, fur, black, [underwear-as-outerwear](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and, above all, leather will hold strong through the winter months as a sexy trend. Get down to the stables to grab yourself some whips and tack! ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Bondage:** Opportunity to explore innovative designs and materials for bondage-inspired underwear. - **Leather:** Disruptive innovation potential for creating sustainable and eco-friendly leather alternatives. - **Underwear-as-outerwear:** Innovation opportunities to create versatile and fashion-forward lingerie that can be worn as outerwear. ### Where This Applies - **Fashion:** Fashion brands can tap into the bondage and leather trend by creating bold and edgy lingerie collections. - **Materials:** Opportunity for materials manufacturers to develop eco-friendly alternatives to traditional leather for the bondage and fetish industry. - **Retail:** Retailers can explore the growing trend of underwear-as-outerwear and curate collections that cater to this style. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)