# Fit Fashion Photography Julius Bramanto's Rush Hour Series is Stylishly Sporty By Meghan Young | Published 2011-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rush-hour References: [behance.net](http://www.behance.net/gallery/ELLE-RUSH-HOUR/1576371) & [juliusbramanto](http://www.juliusbramanto.com) The season for outdoor sports is finally in full effect, and the Rush Hour photo series will inspire you to get active in style. As far as edgy fashion goes, this photoshoot has it in the bag. Further, the line takes it to the next level by introducing a [sporty element](https://www.trendhunter.com/trends/effortlessly-cool) to it. Shot by Jakarta-based fashion photographer Julius Bramanto, the Rush Hour photo series appeared in an issue of ELLE magazine. Bramanto was aided by photo assistants Retno Prasasti, Ranny Monita, Shuri and Sigit. It feels as though both Bramanto and fashion editor Anindita Saryuf embraced the bright, [neon fitness fashions](https://www.trendhunter.com/trends/staud-sport-1) by incorporating those vibrant colors into the set itself. From soccer to [basketball](https://www.trendhunter.com/trends/basketball-series), the Rush Hour photo series includes quite a few sports. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sporty Fashion:** Fashion companies can explore integrating more sports-inspired pieces into their collections after the success of the Rush Hour photo series. - **Edgy Sports Photography:** There is an opportunity for photographers to push the boundaries of traditional sports photography and inject some edgy fashion and style, as demonstrated in Julius Bramanto's Rush Hour series. - **Bold Colors in Fitness Fashion:** The use of bold and neon colors in fitness fashion, as seen in the Rush Hour photo series, is a trend that fashion brands can explore in their future collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can draw inspiration from the Rush Hour series to create sports-inspired fashion collections. - **Photography:** Photographers can explore creating edgier and more stylish sports photography with the inclusion of fashion elements, similar to the Rush Hour series. - **Fitness:** The use of bold colors and sporty fashion in the Rush Hour series can inspire the fitness industry to create more vibrant and fashionable workout gear. ## Related on Trend Hunter - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md)