# Empowering Accessory Lines Rural Revolution Provides Women with Flexible Employment Opportunities By Sarah Moore | Published 2012-07-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rural-revolution References: [ruralrev](http://www.ruralrev.com) Rural Revolution connects [female artisans](https://www.trendhunter.com/trends/handcrafted-jewelrys) in developing countries with ambassadors in the United States who help the craftsperson sell their products while simultaneously telling an accompanying story about their lives. Using a [direct sales model](https://www.trendhunter.com/trends/eyekandy-sales-ambassador), the ambassadors represent the women's products and help them to generate revenue while also raising awareness about the conditions where they are living. The company strongly believes that providing flexible employment opportunities with a steady source of income can help women in developing areas of the world to not only sustain themselves but also to improve conditions within their families and community. Using self-expression as a means to empower struggling female artists provides these women with a platform to not only to earn sustenance but also to share a fragment of their life and create a cultural connections with those overseas. **Contact Information** Rural Revolution [website](http://www.ruralrev.com/) Rural Revolution on [Facebook](http://www.facebook.com/ruralrevolution) ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Direct Sales Model:** Implementing a direct sales model helps connect women artisans with ambassadors and generates revenue while raising awareness. - **Empowerment Through Self-expression:** Using self-expression as a means to empower struggling artists provides a platform for earning sustenance and cultural connection. - **Flexible Employment Opportunities:** Providing flexible employment opportunities with a steady source of income improves conditions within families and communities. ### Sectors Adopting This - **Artisan Crafts:** The artisan crafts industry can benefit from the direct sales model to connect artists with a market while raising awareness about their lives. - **Social Impact:** The social impact sector can leverage empowerment through self-expression to support struggling artists and foster cultural connections. - **Women's Empowerment:** The women's empowerment industry can tap into flexible employment opportunities to improve conditions for women in developing areas. ## Related on Trend Hunter - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Accessible Healthy Food Initiatives](https://www.trendhunter.com/trends/healthy-food-initiative.md) - [Local Retail-Championing Initiatives](https://www.trendhunter.com/trends/reps-are-local-too.md) - [At-Risk Youth-Targeted Initiatives](https://www.trendhunter.com/trends/pacific-links-foundation.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Exclusive Brand Ambassador Programs](https://www.trendhunter.com/trends/brand-ambassador-program.md) - [Global Digital Marketplaces](https://www.trendhunter.com/trends/r-finds.md)