# Off-Runway Beauty Replicas The Runway Vs Real Girl Post Takes from Catwalk Looks By Jordy E | Published 2013-03-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/runway-vs-real-girl References: [refinery29](http://www.refinery29.com/beauty-looks) & [refinery29](http://www.refinery29.com) The Runway vs. Real Girl post comes of Refinery29's latest runway observations. The site took note of this year's current collections with a specific focus on makeup. It has here worked to replicate the hair styles and cosmetic looks of [Marc by Marc Jacobs](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) and Jason Wu. This post addresses the lack of practicality that often comes with [current high end lines](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign). While the varying takes on beauty are appropriate for top catwalks at [New York and Paris Fashion Week](https://www.trendhunter.com/trends/loral-paris-secured), women often have trouble emulating them on the daily. A host of participants nonetheless pulled off the current Wu and Jacobs-approved fashions, seen in the wrap around braids, criss cross hairdos and winged eye shadow. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Practical Runway Replicas:** Opportunity to create practical replicas of high-end runway looks for everyday women. - **Accessible Beauty Trends:** Opportunity to make high-end cosmetic trends more accessible and achievable for the average consumer. - **Everyday Runway Makeup:** Opportunity to create makeup looks that can be easily replicated by women in their daily lives. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to offer practical replicas of high-end runway looks. - **Beauty & Cosmetics:** Disruptive innovation opportunity for beauty and cosmetics industry to create products and tutorials that help consumers achieve high-end beauty trends. - **Online Fashion Platforms:** Disruptive innovation opportunity for online fashion platforms to showcase and sell everyday runway makeup products and tutorials. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)