# Fashion-Focused Travel Programs Etihad's 'Runway to Runway' Caters to the Fashion Community By Laura McQuarrie | Published 2017-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/runway-to-runway References: [harpersbazaararabia](http://www.harpersbazaararabia.com/the-news/runway-to-runway-etihad-rewards-fashionable-flyers) & [etihad](https://www.etihad.com/en-us/about-us/our-sponsorships/fashion/runway-to-runway/) 'Runway to Runway' is the name of a new fashion-focused [travel rewards program](https://www.trendhunter.com/trends/al-khoory-hotels) from [Etihad Airways](https://www.trendhunter.com/trends/etihad-airways-2) that specifically caters to the international fashion community. Traveling from New York to Paris to Milan is an essential part of someone in the fashion industry, and the airway's newest rewards program recognizes this fact. With the Runway to Runway program, members are eligible to receive special corporate rates, invitations to [exclusive fashion events](https://www.trendhunter.com/trends/festival-season) and discounts on cargo transport, among other benefits when flying for photoshoots or fashion events. Etihad unveiled its Runway to Runway program at New York Fashion Week by hosting an invite-only dinner on the runway for VIPs in collaboration with online retailer Moda Operandi. Guests at the exclusive event included Emily Ratakowski and the designers behind Marchesa. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Fashion-focused Travel Programs:** More airlines, hotels, and travel providers will create travel rewards and programs catered towards specific niches such as the fashion community. - **Personalized Travel Experiences:** Travel programs that offer personalized experiences to customers based on their interests and preferences will gain popularity and traction among travelers, particularly those in the fashion industry. - **Brand Partnerships and Collaborations:** More companies and brands in the fashion industry will partner with travel providers to create exclusive events and experiences for their customers, leading to new and innovative marketing opportunities. ### Industries Being Reshaped - **Airlines:** Airlines can create unique and customized travel rewards programs catering to different industries and niches. - **Travel and Hospitality:** Travel and hospitality companies can leverage partnerships with brands and create personalized experiences to increase customer loyalty and drive revenue. - **Fashion and Retail:** Fashion and retail companies can drive brand awareness and sales by partnering with airlines and travel providers to create exclusive events and offers for their customers. ## Related on Trend Hunter - [Airline Amenity Add-Ons](https://www.trendhunter.com/trends/etihad-airways-2.md) - [Luxurious Airline Amenity Kits](https://www.trendhunter.com/trends/etihad-airways-1.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Designer Airline Pajamas](https://www.trendhunter.com/trends/jacquemus-pajamas.md) - [Premium Amenity Kit Collections](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md)