# Runny Vegan Eggs Yo Egg & Veggie Grill are Partnering to Launch Runny Plant-Based Eggs By Laura McQuarrie | Published 2023-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/runny-plant-based-eggs References: [vegconomist](https://vegconomist.com/gastronomy-food-service/fast-food/yo-egg-veggie-grill-eggs/)  Brands have successfully mastered the look, taste, and texture of [vegan eggs in scrambled](https://www.trendhunter.com/trends/amys-kitchen-frozen-breakfast), hard-boiled and even runny plant-based egg formats, and Israeli startup Yo Egg's award-winning [plant-based whole eggs](https://www.trendhunter.com/trends/plant-based-eggs) are proof. In collaboration with [Veggie Grill](https://www.trendhunter.com/trends/vegan-bowls), Yo Egg is introducing plant-powered eggs with a "runny yolk" that avoids the risk of salmonella contamination. As such, these eggs are not only well-suited to vegans and those following a plant-based diet, but all consumers who want to experience the future of reinvented eggs on foodservice menus. Yo Egg's innovative runny eggs will be introduced with three Veggie Grill Exclusives: The Yo Poached Egg Avocado Toast, Huevos Rancheros Bowl with Yo Sunny-Side-Up Egg, and the Yo Egg Kimchi Burger. Veggie Grill Rewards members will have first access to the new menu starting July 26th. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 16% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Eggs:** The rise of vegan and plant-based diets has led to the development of realistic and versatile plant-based egg alternatives, including runny options. - **Foodservice Menu Innovation:** Brands are constantly seeking unique and innovative menu items to attract customers, and introducing runny plant-based eggs offers a new and exciting addition to foodservice menus. - **Reducing Salmonella Risk:** Yo Egg's runny plant-based eggs provide a safe and enjoyable alternative to traditional eggs, as they eliminate the risk of salmonella contamination. ### Where This Applies - **Plant-based Food:** As the demand for vegan and plant-based options increases, the plant-based food industry has an opportunity to provide realistic and delicious alternatives to traditional animal-based products. - **Restaurant and Foodservice:** Restaurants and foodservice establishments can benefit from adding innovative and unique menu items, such as runny plant-based eggs, to attract and satisfy a wide range of customers. - **Food Safety:** The development of runny plant-based eggs without the risk of salmonella contamination presents an opportunity for the food safety industry to promote safer and healthier food options. ## Related on Trend Hunter - [Runny Plant-Based Eggs](https://www.trendhunter.com/trends/neggst-vegan-eggs.md) - [Plant-Based Quail Eggs](https://www.trendhunter.com/trends/plant-based-quail-egg.md) - [Frozen Eggless Scrambles](https://www.trendhunter.com/trends/zero-egg-scoopable-scramble.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md) - [Plant-Based Egg Patties](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md) - [Plant-Based Hard-Boiled Eggs](https://www.trendhunter.com/trends/plant-based-hard-boiled-egg.md) - [Alternative Egg Protein Partnerships](https://www.trendhunter.com/trends/the-vegetarian-butcher-egg.md)