# Exercise-Detesting Apparel The Running Sucks Sweatshirt by Wildfox Speaks Its Mind By Erin Kirkpatrick | Published 2013-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/running-sucks-sweatshirt-by-wildfox References: [outblush](http://www.outblush.com/women/fashion/sweaters/wildfox-running-sucks-baggy-beach-sweatshirt) & [shopbop](http://www.shopbop.com/running-sucks-baggy-beach-jumper) With the Christmas holidays now over, many individuals will be carting around some extra pounds and are expressing a sentiment similar to the one on the Running Sucks Sweatshirt by Wildfox. For some individuals, [physical activities and exercise](https://www.trendhunter.com/trends/set-active) are the bane of their existence and something they'd rather not partake in. The Running Sucks Sweatshirt by Wildfox can be worn during a [workout](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection) or better yet while one indulges in a tub of creamy ice cream goodness. Onlookers who spot this sweater will have a clear understanding about how the wearer feels about exercise or more specifically the act of running. Wave goodbye to your holiday gains in a sweatshirt that is just as bitter about working out as you are. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Exercise-detesting Apparel:** Disruptive innovation opportunity: Create a line of comfortable and stylish exercise apparel that caters to individuals who dislike physical activities. - **Fitness Rebellion:** Disruptive innovation opportunity: Develop innovative fitness programs or services that motivate and engage individuals who detest exercise. - **Body Positivity Movement:** Disruptive innovation opportunity: Build a brand that promotes body acceptance and self-love, catering to people who reject traditional fitness norms. ### Where This Applies - **Athleisure:** Disruptive innovation opportunity: Introduce athleisure wear that combines fashion and comfort to appeal to exercise-detesting individuals. - **Healthy Snacks:** Disruptive innovation opportunity: Develop a line of guilt-free, indulgent snacks that individuals can enjoy while maintaining their exercise-detesting lifestyle. - **Fitness Technology:** Disruptive innovation opportunity: Create user-friendly fitness technology solutions aimed at making exercise more enjoyable and appealing for those who dislike it. ## Related on Trend Hunter - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [Running Advent Calendars](https://www.trendhunter.com/trends/runners-advent-calendar.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Winter-Ready Running Accessories](https://www.trendhunter.com/trends/running-accessories.md)