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# Pixelated Analogue Timepieces
Running Square Watch Makes the Concept of Time Abstract

By Amelia Roblin | Published 2011-06-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/running-square-watch
References: [industrialdesignserved](http://www.industrialdesignserved.com/gallery/ARunning-SquareA-Watch/1001871)

You may expect to see a [pixelated watch](https://www.trendhunter.com/trends/miniot-klapklok) express itself in the digital format, but it may surprise you to see that the squares that indicate the time on the Running Square Watch actually behave in an [analogue way](https://www.trendhunter.com/trends/the-timechanger).

Designer Vladislav Novikov-Barkovsky created this chronograph with a form that celebrates the four-sided equilateral shape. The face of the accessory is a square, the dial is a diamond, and the gauge itself is made up of tiny quadrilaterals.

Instead of hands, the timekeeper has a small square and a larger square that pivot around a central medium-sized square. One represents the hour, and the other the minute. Although the Running Square Watch is compelling in its contemporary mode of telling time, a user may adjust it to display the date and hour in a more easily readable digital format.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 88% | Activity: 77% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Pixelated Analog Watches:** Opportunity to innovate and refine analog watches by incorporating pixelated elements and unique shapes.
- **Abstract Timepieces:** Opportunity to experiment with unique and unconventional ways of displaying time in watches.
- **Hybrid Analog-digital Watches:** Opportunity to combine the visual appeal of analog watches with the functionality of digital watches.

### Sectors Adopting This

- **Fashion Accessories:** Innovative timepieces can satisfy the evolving and sophisticated tastes of fashion-conscious consumers.
- **Watchmaking:** Compatibility to integrate technology with unique, unconventional time-display methods and explore new shapes and forms.
- **Electronics Manufacturing:** Opportunity to develop and produce hybrid analog-digital watches that offer the best of both worlds.

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