# Therapeutic Running Ads Newton's Running Shoe Ad Replaces Medicine with Running By Laura McQuarrie | Published 2014-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/running-shoe-ad References: [adeevee](http://www.adeevee.com/2014/08/newton-running-shoes-sporting-goods-therapy-print/) & [newtonrunning](http://www.newtonrunning.com/) This [Newton Running Shoe ad](https://www.trendhunter.com/trends/speed-shopping) series presents running as a remedy for everything. Sports activities are extremely beneficial for one's health and some runners will even tell you that the activity is therapeutic, but these ads take this idea to a whole new level, by swapping feel-good things with tiny pairs of [running shoes](https://www.trendhunter.com/trends/allswifit-active5k). In one of the ads, a pill box is filled with a pair of sneakers for each day of the week, suggesting that a [daily run](https://www.trendhunter.com/trends/run-as-one) become part of your regimen. Another ad toting running as a form of relief shows she shoes fizzing like a stomach-settling tablet in a glass of water. The third ad shows the shoes packaged like little pills, advising that people go for a run "as needed." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Sports Therapy Ads:** Brands can utilize the idea of sports as a therapeutic activity by advertising their products as a form of relief. - **Daily Running Regimens:** Encourage people to incorporate daily running routines and strengthen the idea of running as a habit to improve overall health and wellness. - **Running as a Medicine:** Push the concept of running as an alternative to traditional medicine with ad campaigns showcasing the benefits of physical activity to prevent, manage, and treat diseases. ### Who This Affects Most - **Sportswear Retail:** Sportswear brands can tap into the trend by launching campaigns featuring running gear as a remedy and therapy for various health issues. - **Pharmaceuticals:** Pharmaceutical companies can investigate the potential of using running as a complementary therapy to conventional medicine. - **Fitness Centers/ Gyms:** Gyms and fitness centers can emphasize the therapeutic benefits of exercise, particularly running, to attract and retain customers. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Prescriptive Mental Health Posters](https://www.trendhunter.com/trends/parkrun.md)