# Safety-Focused Crowdfunding Campaigns Running Mate is Focused on Making Running Safer for Women By Kalin Ned | Published 2025-10-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/running-mate References: [insider.fitt.co](https://insider.fitt.co/press-release/running-mate-launches-crowdfunding-campaign-to-make-running-safer-for-women-everywhere)  [Running Mate](https://www.trendhunter.com/trends/running-mate-collective) has initiated a fundraising effort through Honeycomb Credit, giving "anyone the opportunity to invest — at any amount — and become part of a movement reshaping safety and community in the running world." The platform functions by connecting users with [pre-screened running partners](https://www.trendhunter.com/trends/social-running-app) who are available for scheduled sessions. The founder's personal experience with assault is cited as the motivation for creating the service, which aims to transform a solitary activity into a more secure, community-oriented one. Thus, for female runners, the service directly confronts a widespread and deeply felt barrier to exercise. The capital raised through Running Mate's [crowdfunding campaign](https://www.trendhunter.com/trends/cape-codr) will help facilitate geographical expansion, grow the network of verified runners, and further develop the application's technology. The company reports existing collaborations with numerous running-related organizations and communities. Image Credit: Running Mate ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 46% | Activity: 51% | Freshness: 52% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Community-based Safety Solutions:** Adopting a community-driven approach to safety, Running Mate exemplifies how collective efforts can directly tackle personal safety concerns in traditionally solitary activities. - **Crowdsourced Funding Models:** Utilizing platforms like Honeycomb Credit democratizes investment opportunities, allowing small-scale investors to support niche, socially impactful endeavors that address critical issues. - **Tech-enabled Safety Platforms:** Leveraging technology to create networked safety solutions introduces new opportunities for enhancing personal security in public spaces, especially for vulnerable populations. ### Sectors Adopting This - **Fitness and Wellness:** Integrating safety-focused innovations within the fitness industry presents new avenues to attract participants who prioritize personal safety while engaging in physical activities. - **Technology and App Development:** The emphasis on secure, scheduled interactions highlights a growing demand for applications that prioritize user safety in the sharing economy, fostering new technological developments. - **Social Impact Investment:** There's a burgeoning crossover between investment and social good where platforms direct funding into ventures that offer tangible societal benefits, capturing the attention of socially conscious investors. ## Related on Trend Hunter - [Safety-Focused Female Runner Collectives](https://www.trendhunter.com/trends/running-mate-collective.md) - [Social Running Activities](https://www.trendhunter.com/trends/olympian-meeting.md) - [Community-Driven Fitness Platforms](https://www.trendhunter.com/trends/sweatpals.md) - [Dating App Running Clubs](https://www.trendhunter.com/trends/tinder-solemates-challenge.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md) - [Community-Focused Hybrid Running Events](https://www.trendhunter.com/trends/runningman.md) - [Performance Eyewear Crowdfunding Campaigns](https://www.trendhunter.com/trends/performance-eyewear.md) - [Running Partner Messaging Apps](https://www.trendhunter.com/trends/strava-messaging.md) - [Route-Making Running Apps](https://www.trendhunter.com/trends/fitcrumbs.md)