# Awkward Running Virals ‘Collection of People Running Like Idiots' is Just That By Brian G Randles | Published 2009-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/running-like-idiots References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/category/japan) Sometimes you just know a [YouTube](https://www.trendhunter.com/trends/crazyface) gem when you see one. This ‘Collection of People Running Like Idiots,’ (as it was roughly translated by [Urban Outfitters](https://www.trendhunter.com/trends/runners-bases)) is basically a slow-motion movie of Japanese people, well, running like idiots. Visually alarming and emotionally pleasing, the video will make you laugh out loud and then ponder why in the hell someone would take the time to make this. Thank you Japan. Thank you. **Implications** - With so many new responsibilities emerging each day, modern consumers are looking for ways to forget them for a brief moment. Products featuring a [humorous element](https://www.trendhunter.com/trends/axe-campaign) are appealing to those with fast-paced lifestyles. Companies trying to attract more shoppers could focus on creating more stress-relieving items. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Distractions:** As consumers look for stress-relieving products, there is an opportunity for companies to create items that feature a humorous element. - **Entertainment Videos:** The popularity of funny videos creates opportunities for businesses to incorporate humor into their marketing strategies. - **Slow-motion Content:** The use of slow-motion videography can add a visually appealing element to marketing campaigns. ### Sectors Adopting This - **Entertainment:** The entertainment industry can incorporate humorous content into their productions to cater to consumers' desire for stress relief. - **Marketing:** Companies can use humorous videos in their marketing campaigns to attract consumers who are searching for lighthearted distractions. - **Videography:** Videographers can experiment with slow-motion content to create visually stunning product content that captures consumers' attention. ## Related on Trend Hunter - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Sneaker-Stealing Campaigns](https://www.trendhunter.com/trends/rob-it-to-get-it.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Viral Video Databases](https://www.trendhunter.com/trends/viral-ideas.md)