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# Pop-Up Running Labs
On's Performance Running Lab Helps Runners Harness Their True Potential

By Laura McQuarrie | Published 2021-08-06 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/running-lab
References: [fashionunited.uk](https://fashionunited.uk/news/retail/running-brand-on-to-open-london-pop-up/2021072756813) & [on-running](https://www.on-running.com/en-us/)

This month, Swiss running brand On is opening the doors to a [pop-up performance running lab](https://www.trendhunter.com/trends/the-hackney-half) that offers everything from individual running analysis, coaching and training feedback to [shoe fitting and recommendations](https://www.trendhunter.com/trends/asics-personalization-studio).

Inside the pop-up space in Shoreditch, visitors will get to experience the magic wall technology from On's flagship space in New York, which uses hidden gait-cycle analysis technology to analyze running styles straight from the store floor. The site is a destination for experiencing the brand's RunScan and SizeScan technology, and runners have the ability to partake in group drills, plus strength and conditioning sessions.

The pop-up lab is helping to launch On’s newest maximum cushioning shoe, the [Cloudstratus](https://www.trendhunter.com/trends/the-monster-den), so that runners can get a sense of what it feels like to "run on clouds."

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 84% | Activity: 84% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Pop-up Running Labs:** On's new pop-up running lab offers runners personalized analysis, coaching and training, and showcases the brand's latest technology.
- **Individualized Running Analysis:** On's innovative gait-cycle analysis technology provides individualized running analysis that can be used to improve running performance.
- **Maximum Cushioning Shoes:** On's latest shoe release, the Cloudstratus, is being showcased in the pop-up lab and provides maximum cushioning and comfort for runners.

### Sectors Adopting This

- **Sports Retail:** Sports retailers can use On's pop-up running lab as inspiration for personalized shopping experiences that incorporate innovative technology to improve customer satisfaction.
- **Fitness Technology:** On's gait-cycle analysis technology and individualized coaching can be marketed to fitness technology companies looking to provide individualized and data-driven training programs.
- **Footwear:** On's launch of the Cloudstratus provides footwear companies an opportunity to introduce maximum cushioning and comfort technology into their product lineups.

## Related on Trend Hunter

- [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md)
- [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md)
- [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md)
- [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md)
- [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md)
- [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md)
- [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md)
- [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md)
- [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md)