# Holistic Hollywood Fitness Ads The Running Counts Ad by Nike Presents Life as a Sport By Jonathon Brown | Published 2013-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/running-counts References: [youtu.be](http://youtu.be/lusvlG98sQ8) & [nike](http://www.nike.com) The Running Counts ad by [Nike](https://www.trendhunter.com/trends/why-do-it-ad) hammers home the point that all activity contributes to well being and health. Sometimes people think they need hours on end in the gym to effect their health in a positive way, so they write off fitness and rationalize that they just don’t have the time. This Running Counts ad aims to defuse this myth about activity by using a plethora of pop culture images and categorizing them as either “counts” or “doesn’t count.” The main characters in Wizard of Oz skip down the street together -- that counts. However, when Jack Nicholson is seen slumped in a chair, that doesn’t count. The final message of the ad is “Life is a sport.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Holistic Fitness:** Opportunity for fitness brands to promote the importance of overall well-being and encourage diverse forms of physical activity. - **Time-efficient Workouts:** Opportunity for fitness brands to emphasize the effectiveness of short, high-intensity workouts for busy individuals. - **Active Lifestyle Messaging:** Opportunity for brands to promote the idea that daily activities and hobbies can contribute to overall health and fitness. ### Sectors Adopting This - **Fitness Apparel:** Opportunity for fitness apparel brands to create versatile, stylish clothing that caters to various forms of physical activity and promotes holistic fitness. - **Health and Wellness:** Opportunity for health and wellness brands to provide integrated solutions that encompass both physical activity and overall well-being. - **Technology and Fitness:** Opportunity for technology companies to develop innovative fitness tracking devices and apps that encourage time-efficient workouts and promote an active lifestyle. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md)