# Speed-Testing Sneaker Billboards Reebok's Running Challenge Gives Free Sneakers to Fast Runners By Ady Floyd | Published 2016-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/running-challenge References: [adweek](http://www.adweek.com/adfreak/if-you-run-fast-enough-past-reebok-ad-it-unlocks-free-pair-sneakers-169929) This gamified billboard created for [Reebok](https://www.trendhunter.com/trends/reebok-impact) displays sneakers, while encouraging pedestrians to participate in a running challenge in order to receive free running shoes -- only the fastest runner will be rewarded. Reebok's interactive, competitive and playful running challenge kicked off last week in Stockholm where a Plexiglas billboard was erected with a speed timer attached. Those who passed by became immediately interested in the display. Many of them accepted the challenge as they attempted to run their way to a new pair of Reebok sneakers. Those who "ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes." Reebok's use of [gamified and interactive branding](https://www.trendhunter.com/trends/g-arena) is a great way to gain consumer interest while promoting a new sneaker in an experiential way. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 46% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gamified Marketing:** Using interactive and competitive elements in marketing campaigns to engage consumers and create a unique experience. - **Experiential Branding:** Creating immersive and interactive brand experiences to increase consumer interest and promote products. - **Speed-based Rewards:** Offering incentives or rewards based on speed or performance, creating a sense of competition and excitement. ### Industries Being Reshaped - **Sports Apparel:** Opportunity to incorporate gamification and experiential branding into marketing strategies to engage consumers and promote new products. - **Advertising:** Using interactive billboards and gamified campaigns to capture consumer attention and create memorable experiences. - **Fitness and Wellness:** Implementing speed-based rewards and challenges to encourage physical activity and engage consumers in a fun and exciting way. ## Related on Trend Hunter - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md)