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# Spring-Ready Running Wear Lines
Running Brand DOXA is Daring for Its Spring/Summer 2019 Release

By Kalin Ned | Published 2019-03-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/running-brand
References: [highsnobiety](https://www.highsnobiety.com/p/doxa-running-clothing-ss19/#slide-3) & [doxarun](https://doxarun.com/)

DOXA is a running brand based in Copenhagen and it recently released the lookbook for its Spring/Summer 2019 collection. Appropriately dubbed 'Injuries Make You Stronger,' the label chose to stay away from the traditional black sportswear silhouette. Instead, DOXA embraced irregular patterns and [vibrant colors](https://www.trendhunter.com/trends/vowels-1).

The running brand instills a positive attitude toward running with its clothing. Besides the [monochromatic yellow ensemble](https://www.trendhunter.com/trends/feetures-unveiled) that boasts a tank top and shorts, DOXA's offerings are also quite dynamic as seen on the garments that have a graphic quality.

The running brand is known for its support of emerging Kenyan athletes and it's continuing this initative during the Spring/Summer 2019 season. In addition to this, the latest capsule also features clothing that has been crafted with upcycled plastic bottles.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 84% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Irregular Patterns:** Disruptive innovation opportunity: Utilize irregular patterns in sportswear design for a bold and unique aesthetic.
- **Vibrant Colors:** Disruptive innovation opportunity: Experiment with vibrant colors in sportswear to break away from traditional black silhouettes and attract a younger, trend-conscious demographic.
- **Upcycled Materials:** Disruptive innovation opportunity: Incorporate upcycled materials, such as plastic bottles, into sportswear manufacturing for sustainable and eco-friendly options.

### Sectors Adopting This

- **Sportswear Manufacturing:** Disruptive innovation opportunity: Explore new techniques and materials for sportswear manufacturing to create innovative and sustainable products.
- **Athletic Retail:** Disruptive innovation opportunity: Curate a selection of sportswear brands that focus on unconventional patterns, vibrant colors, and upcycled materials to cater to the growing demand for unique and eco-conscious athletic wear.
- **Athlete Support Initiatives:** Disruptive innovation opportunity: Develop initiatives that support emerging athletes, such as collaborations with running brands, to foster positive connections between sports and fashion.

## Related on Trend Hunter

- [Expansive Performance Running Lines](https://www.trendhunter.com/trends/bandit-fall-2024.md)
- [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md)
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- [Trail Running Capsules](https://www.trendhunter.com/trends/driftform-collection.md)
- [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md)
- [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md)
- [Colorful Spring-Inspired Running Socks](https://www.trendhunter.com/trends/feetures-unveiled.md)
- [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md)
- [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md)