# Athletic Face Masks ASICS' Runners Face Cover Helps People Stay Safe During the Pandemic By Daniel Johnson | Published 2020-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/runners-face-cover References: [hypebeast](https://hypebeast.com/2020/7/asics-runners-face-covering-mask-release-info) & [asics](https://www.asics.com/) [ASICS](https://www.trendhunter.com/trends/metaspeed-paris) recently launched the Runners Face Cover, in order to help runners achieve maximum performance while also staying safe and abiding by facemask mandates from the COVID-[19](https://www.trendhunter.com/trends/artgrade) pandemic. The ASICS Runners Face Cover will be available around the world beginning partway through Septemeber. The face mask will be sold at a price point of $50 USD, and it will be made available through the company website. The Runners Face Cover features air vents that allow the user to breathe while protecting themselves and others. It is also comprised of materials that can be dried quickly, which can help to keep the user cool by circulating air through the mask. Overall the mask provides a good solution to fitness-focused consumers, who also want to remain safe. Image Credit: Fashion ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Fitness-focused Face Masks:** Opportunity to develop face masks specifically designed for athletes and fitness enthusiasts that prioritize breathability and performance while maintaining safety. - **Quick-drying Materials:** Opportunity for innovation in developing materials that can dry quickly to enhance comfort and coolness during physical activities. - **Direct-to-consumer Sales:** Opportunity to capitalize on the rising demand for face masks by selling them directly to consumers through company websites and online platforms. ### Industries Being Reshaped - **Sports Apparel:** Sports apparel companies can explore the production of specialized face masks targeting athletes and fitness enthusiasts. - **Textile Manufacturing:** Manufacturers can develop quick-drying materials to meet the demand for comfortable and performance-enhancing face masks. - **E-commerce:** E-commerce platforms can facilitate the direct-to-consumer sales of face masks, especially those tailored for specific activities like running and exercising. ## Related on Trend Hunter - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Winter-Ready Running Accessories](https://www.trendhunter.com/trends/running-accessories.md) - [Connected Runner Breath Analyzers](https://www.trendhunter.com/trends/wearable-breath-analyzer.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Voice-Amplifying Facemasks](https://www.trendhunter.com/trends/zephyr-pro.md) - [Elevated Performance Running Shoes](https://www.trendhunter.com/trends/metaspeed-paris.md)