# Athletic Festival Meetups RunHaven and Brooks are Organizing a 5K and 10K for Runners at SXSW By Rebecca Byers | Published 2015-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/runhaven References: [runhaven](http://runhaven.com/2015/03/14/runners-at-sxsw-listen-up-check-out-these-great-runs/) RunHaven and [Brooks](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection) Running are both hosting runs for those festival attendees dedicated to maintaining their workout routine at SXSW 2015. Several [morning meetups](https://www.trendhunter.com/trends/exhibition-place-resolution-run) are available for those looking to get in some mileage while in Austin for the technology and culture festival. This year RunHaven will be leading runs from the Mashable House, which plays host to countless interactive activities and in-house experiences. Sports may not be top of mind when it comes to marketing at tech festivals, but there is a lot to be said for the inclusion of [branded athletic retreats](https://www.trendhunter.com/trends/while-on-earth) around SXSW. While data-driven athletic tools are a relevant topic at SXSW 2015, the festival also presents an opportunity for brands to tap into pre-existing athletics-focused communities. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Branded Athletic Retreats:** Opportunity for brands to create and promote branded athletic retreats at tech festivals. - **Data-driven Athletic Tools:** Exploration of data-driven athletic tools and technologies at tech festivals. - **Athletics-focused Communities:** Brands tapping into pre-existing athletics-focused communities at tech festivals. ### Where This Applies - **Sports Marketing:** Sports marketing agencies can help brands create and promote branded athletic retreats at tech festivals. - **Fitness Technology:** Fitness technology companies can showcase their data-driven athletic tools at tech festivals. - **Athletic Apparel:** Athletic apparel brands can target athletic communities at tech festivals and promote their products. ## Related on Trend Hunter - [Community-Focused Hybrid Running Events](https://www.trendhunter.com/trends/runningman.md) - [Social Running Activities](https://www.trendhunter.com/trends/olympian-meeting.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Co-Branded Marathon Series](https://www.trendhunter.com/trends/marathon-series.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Dating App Running Clubs](https://www.trendhunter.com/trends/tinder-solemates-challenge.md) - [Compression-Focused Running Partnerships](https://www.trendhunter.com/trends/motiv-sports.md) - [NFT-Focused Festival Sponsorships](https://www.trendhunter.com/trends/blockchain-creative-labs.md)