# Wintry Running Apparel Lululemon's 'Run for Cold' Collection is Insulated, Yet Breathable By Laura McQuarrie | Published 2016-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/run-for-cold References: [info.lululemon](http://info.lululemon.com/design/fabrics-technology/warmth-that-breathes?cid=EMCA11012016W-OLD-SECONDARY3&riid=19,467,582) & [shop.lululemon](https://shop.lululemon.com/p/womens-outerwear/Run-For-Cold-Jacket/_/prod8351397) Lululemon's new 'Run for Cold' collection introduces a stylish and lightweight vest, pullover and jacket that can replace the layers that are often worn during cold-temperature runs in the fall and winter. The garments in the Run for Cold collection feature water-repellent fleece and breathable side panels, plus synthetic Primaloft Insulation Active, which means that it's possible to stay warm without added bulk. In terms of aesthetics, the three garments share a similar swooping detail across the chest, which is actually a strip that adds reflectivity in low light. Considering the number of winter sneakers that have been released in the past few years, it now seems that performance activewear styles are also being expected to keep up with even the most challenging of seasons. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Stylish Cold-weather Activewear:** Disruptive innovation opportunity: Create trendy and fashionable activewear that provides warmth and insulation for cold-weather activities. - **Water-repellent and Breathable Fabrics:** Disruptive innovation opportunity: Develop innovative fabrics that are both water-repellent and breathable, offering comfort and protection in various weather conditions. - **Reflective and High-visibility Features:** Disruptive innovation opportunity: Incorporate reflective elements into activewear designs to enhance visibility during low-light conditions. ### Who This Affects Most - **Athleisure:** Disruptive innovation opportunity: Merge fashion and performance in athleisure clothing to create versatile and stylish options for active individuals. - **Textile and Apparel:** Disruptive innovation opportunity: Explore advancements in fabric technology to develop performance-driven textiles for various industries, including sportswear. - **Outdoor Recreation:** Disruptive innovation opportunity: Create outdoor gear and apparel specifically designed for extreme weather conditions, catering to the needs of outdoor enthusiasts. ## Related on Trend Hunter - [High-Performance Weather-Resistant Gear](https://www.trendhunter.com/trends/insulated-tech-collection.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md) - [Performance-Based Running Collections](https://www.trendhunter.com/trends/bandit-winter-2024.md) - [Cold Weather Running Shoes](https://www.trendhunter.com/trends/the-norvan-nivalis-shoe.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Winter-Ready Running Accessories](https://www.trendhunter.com/trends/running-accessories.md) - [Winter Running Shoes](https://www.trendhunter.com/trends/norvan-nivalis.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md)