# Global Run Clubs Nike Elevates Its Running Program to Offer a Variety of Training Options By Meghan Young | Published 2015-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/run-club References: [news.nike](http://news.nike.com/news/nike-evolution-offers-athletes-more-benefits-more-inspiration) The Nike Run Club is slowly taking over the world. Part of the larger Nike+ ecosystem that helps promote community as much as fitness, it's clear that the brand is stepping up their game to bring inspiration, motivation and health to people -- whether they are Nike consumers or not. Rolling out with elevated Nike Run Club experiences this month, a variety of running and training options for every level of runner will be available. As written on Nike's website, "The programs will merge the best of Nike+ Running and Nike+ Training Club digital services, live experiences and expert coaching and pacers to improve the performance of any athlete." The Nike Run Club is a successful blend of digital and real world opportunities. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Training Programs:** Combining digital training with real-world experiences to improve athlete performance. - **Community Fitness:** Using fitness to build community through elevated training options. - **Personalized Fitness:** Offering a variety of running and training options for every level of athlete. ### Sectors Adopting This - **Athletic Apparel:** Developing innovative products that blend real-world experiences and digital training for improved athlete performance. - **Fitness Technology:** Creating new products that merge training and digital services to enhance athlete performance. - **Health and Wellness:** Providing personalized fitness options that build community and promote health and wellness for every level of athlete. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Enhanced Social Running Apps](https://www.trendhunter.com/trends/social-running-app.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Personalized Training Apps](https://www.trendhunter.com/trends/run10k-trainer.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Workout Guide Streaming Services](https://www.trendhunter.com/trends/nike-training-club-1.md) - [Running Training Apps](https://www.trendhunter.com/trends/negative-split.md) - [Refuge Athlete Programs](https://www.trendhunter.com/trends/olympic-refuge-foundation.md)