# Running-Inspired Global Campaigns Saucony Debuted Its Run as One Campaign on March 4th By Kalin Ned | Published 2025-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/run-as-one References: [si](https://www.si.com/fannation/sneakers/news/saucony-launches-its-new-run-as-one-global-campaign)  [Saucony's](https://www.trendhunter.com/trends/beat-the-bus-challenge) latest global campaign is dubbed 'Run as One' and the initiative emphasizes the unifying power of running and the sense of community it fosters. The Run as One campaign's 30-second anthem video features Saucony athlete Vanessa Fraser and creative collaborator Jae Tips. The visuals and narrative highlight how running transforms from an individual activity into a collective experience that creates connections and shared purpose. The Run as One campaign is supported by [out-of-home advertising in key cities](https://www.trendhunter.com/trends/adidas-originals-new-campaign) like Boston, London, and Paris, as well as through CTV, online video, and social media channels. To bring the campaign to life, Saucony is organizing a series of global run club events, both in-person and virtual. These activations start with coffee shop residencies in major cities, including New York City’s Ludlow Coffee Supply. Image Credit: Saucony ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 79% | Activity: 75% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Community-building Through Running:** Running campaigns that promote social connections create opportunities for brands to foster loyal communities centered around shared physical and mental wellness goals. - **Hybrid Physical-digital Events:** The integration of both in-person and virtual events in campaigns like Saucony's Run as One highlights the potential for dual-experience platforms that cater to broader and more diverse audiences. - **Local Engagement Via Brand Activations:** Using popular local venues like coffee shops for campaign activations allows brands to embed themselves within communities, enhancing local visibility and fostering consumer engagement. ### Where This Applies - **Sportswear and Athletic Footwear:** The sportswear industry can leverage community-focused campaigns to build brand affinity and drive sales through shared experiences and storytelling. - **Digital Marketing and Advertising:** Expanded use of combined media platforms in global campaigns signifies growth in digital marketing strategies that harness both broad reach and targeted engagement. - **Event and Experiential Marketing:** The trend of creating immersive brand experiences highlights opportunities for agencies to design integrated event solutions that resonate with global audiences. ## Related on Trend Hunter - [Heartwarming Seasonal Sneaker Campaigns](https://www.trendhunter.com/trends/saucony-run-home-for-the-holidays.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md)