# Alcoholic Punvertising With Diplomatico, There's Always Rum for Diplomacy By Vincent Salera | Published 2009-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rumvertising-with-diplomatico-rum-theres-always-rum-for-diplomacy References: [adsoftheworld](http://adsoftheworld.com/media/print/diplomatico_theres_always_rum_for_diplomacy_2) These ads for [Diplomatico Rum](https://www.trendhunter.com/trends/sonrisa-rum) are absolute genius. The idea of substituting the word room with rum for the tagline “Always rum for diplomacy” is great, but it’s even better once you see that the [copy is paired with images](https://www.trendhunter.com/trends/aviation-gin-commercial) of reconciling foes. My favorite is the one with an image of a devil and angel sitting next to each other. Imagine that--a [rum with so much class](https://www.trendhunter.com/trends/luxury-rum), it brings enemies together. The ads were created by Brainswitch Advertising, Miami, USA with creative direction by Jose Rementeria and Jack Sassoon. The copy was written by Jack Sassoon. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** Opportunity for businesses to use creative copy and images to market products in unique ways - **Branded Taglines:** Opportunity for businesses to create brand-specific taglines that encapsulate the brand message - **Alcohol Marketing:** Opportunity for businesses to use alcohol advertising in creative ways to attract a wider audience ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to market their products in a creative and unique way - **Advertising Industry:** Opportunity for advertising agencies to offer creative advertising services to clients - **Hospitality Industry:** Opportunity for hospitality companies to enhance their marketing campaigns and increase revenue through unique alcoholic beverages and advertising ## Related on Trend Hunter - [Top-Shelf Venezuelan Rums](https://www.trendhunter.com/trends/diplomtico-rum.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Exclusive Rum Gift Sets](https://www.trendhunter.com/trends/diplomtico-rums.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Aromatic Coffee-Inspired Spirits](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee.md) - [Next-Gen Spiced Rums](https://www.trendhunter.com/trends/sly-dog.md) - [Neo-Pop Rum Bottles](https://www.trendhunter.com/trends/dictador-game-changer.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Guilty Pleasures Rum Campaigns](https://www.trendhunter.com/trends/malibu.md)