# Naturally Flavored Rum Spirits Rum&Sum is Light and Refreshingly Different with No Added Sugar By Laura McQuarrie | Published 2023-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rumsum References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/11/distinct-distillers-launches-second-rum-range/) & [rumandsum](https://rumandsum.co.uk/)  Rum&Sum is a range of naturally flavored rum spirits with no added sugar, and it offers a refreshingly different experience of rum that a new generation of drinkers will appreciate. Rum&Sum challenges what consumers know about rum and as founder Hannah Boon says, "They create really natural [refreshing spritzers](https://www.trendhunter.com/trends/funkin-spritz). You can pair them with tonic, lemonade or ginger ale. They’re also great to use as a base for cocktails like Piña Coladas or Mojitos—especially if you’re doing them at home. You don’t have to buy lots of different ingredients because the spirit does a lot of the work for you.” Raspberry & Crushed Mint and [Pineapple & Coconut](https://www.trendhunter.com/trends/malibu-and-dole) are the brand's two flavors and a new one is set to join the naturally flavored rum spirits lineup as of 2024. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 11% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Naturally Flavored Rum Spirits:** Rum&Sum is challenging consumer expectations of rum by offering naturally flavored options with no added sugar. - **Refreshing Spritzers:** Rum&Sum's naturally flavored rum spirits are perfect for creating refreshing spritzers and cocktails with minimal ingredients. - **Expanding Flavor Lineup:** Rum&Sum plans to introduce a new flavor to their lineup of naturally flavored rum spirits in 2024. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverages industry can explore the opportunity of offering naturally flavored rum spirits with no added sugar to cater to the preferences of a new generation of drinkers. - **Mixology and Cocktail Ingredients:** The mixology and cocktail ingredients industry can benefit from Rum&Sum's naturally flavored rum spirits that simplify the process of creating delicious cocktails with minimal ingredients. - **Beverage Packaging:** The beverage packaging industry can seize the opportunity to design innovative packaging solutions for Rum&Sum's range of naturally flavored rum spirits, reflecting their unique and refreshing positioning in the market. ## Related on Trend Hunter - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Rum-Inspired Beverage Flavorings](https://www.trendhunter.com/trends/rum-flavour-range.md) - [RTD Rum Cola Cocktails](https://www.trendhunter.com/trends/rumblers-cola.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Non-Alcoholic Coconut Rums](https://www.trendhunter.com/trends/caleo.md) - [Fruity Rum Flavors](https://www.trendhunter.com/trends/mango-lime-rum.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md)