# Ethically-Sourced Seasoned Salts Rumi Spice Launched a Seasoned Salts Collection from Afghanistan By Colin Smith | Published 2022-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rumi-spice-seasoned-salts References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21569-rumi-spice-debuts-seasoned-salts) & [rumispice](https://www.rumispice.com/)  '[Rumi Spice](https://www.trendhunter.com/trends/meal-starter)' announced the Rumi Spice Seasoned Salts product line with four offerings. Rumi Spice is a company founded in 2015 with the mission of promoting and empowering Afghan farmers with direct, ethical sourcing. The company engages in sustainable practices that benefit its sources and create jobs in the region of Afghanistan. This line of spices includes the 'Wild Fennel,' 'Saffron,' 'Black Cumin,' and 'Lemon Dill Seed' [seasoned salts](https://www.trendhunter.com/trends/snake-river-farms). These items are excellent for bringing authentic Afghanistan flavors into home cooking without needing expert cooking abilities. Rumi Spice stated that this collection "furthers its mission of introducing Americans to high-quality, flavorful Afghan agricultural products." The Rumi Spice Seasoned Salts are available at various third-party retailers such as [Whole Foods](https://www.trendhunter.com/trends/omsom-saucy-noodles), as well as online at Rumi Spice's website. Image Credit: Rumi Spice ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 26% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Ethical Sourcing:** Companies can explore direct, fair trade practices as an opportunity to differentiate their brand and promote socially responsible values. - **Authentic Flavors:** Consumer demand for ethnic and culturally diverse tastes creates opportunities for businesses to innovate with traditional ingredients and spices. - **Online Retail:** Businesses can expand their reach by leveraging e-commerce channels to make their products accessible to a wider audience. ### Who This Affects Most - **Food & Beverage:** Food and beverage companies can embrace ethical sourcing and tap into new flavor experiences to appeal to modern consumers. - **Retail:** Retailers can incorporate responsibly-sourced products into their offerings to cater to socially responsible consumers and align with their values. - **Logistics & Supply Chain:** Companies that specialize in logistics and supply chain management can offer direct sourcing and sustainable practices to help responsible suppliers gain access to new markets. ## Related on Trend Hunter - [Middle Eastern Meal Starters](https://www.trendhunter.com/trends/meal-starter.md) - [African-Inspired Gourmet Seasoning Salts](https://www.trendhunter.com/trends/gourmet-seasoning-salt.md) - [Mini Spice Rub Collections](https://www.trendhunter.com/trends/ultimate-rub.md) - [Giftable Mediterranean Spice Collections](https://www.trendhunter.com/trends/afia-1.md) - [Full-Flavored Mexican Spices](https://www.trendhunter.com/trends/savory-spice.md) - [Authentic Indian Spices](https://www.trendhunter.com/trends/authentic-indian-spices.md) - [Exotic Salt Product Ranges](https://www.trendhunter.com/trends/maldon-salt-merchants.md) - [Flavor-Diverse Cooking Seasonings](https://www.trendhunter.com/trends/red-loon.md) - [Functional Spice Collections](https://www.trendhunter.com/trends/functional-spice-collection.md)