# Aesthetic Personal Care Collections Rume by The Home Edit is Beautifully Designed & Affordable By Laura McQuarrie | Published 2020-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rume-by-the-home-edit References: [allure](https://www.allure.com/story/the-home-edit-rume-hand-washing-products-shop) & [rumebythe](https://www.rumebythe.com/) The Home Edit has captured the hearts of design lovers on [Instagram](https://www.trendhunter.com/trends/wildberry-toothpaste) with its rainbow-colored organization systems, as well as audiences who have tuned into Get Organized with The Home Edit on Netflix—now, The Home Edit is introducing its own personal care line called Rume. As ever, the affordable brand is aesthetically pleasing and its packaging is meant to be displayed. The personal care line is being introduced with a range of products that are in high demand during this current season, including an Antibacterial Hand Soap, a Hand Lotion and a [Hand Sanitizer Spray](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer). As well as boasting clean packaging designs, the products have formulas that are free from parabens, phthalates, sulfates and alcohol. Image Credit: Rume ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 58% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Aesthetic Personal Care:** Opportunity for disruptive innovation: Creating personal care products with visually appealing packaging and clean formulas. - **Affordable Organization Systems:** Opportunity for disruptive innovation: Developing affordable and aesthetically pleasing organization solutions. - **High Demand Hygiene Products:** Opportunity for disruptive innovation: Designing hand hygiene products that are in high demand and made with clean ingredients. ### Where This Applies - **Personal Care:** Opportunity for disruptive innovation: Innovating within the personal care industry by offering visually appealing and clean formula products. - **Home Organization:** Opportunity for disruptive innovation: Providing affordable and stylish home organization solutions. - **Health and Wellness:** Opportunity for disruptive innovation: Meeting the high demand for hygiene products with clean and effective formulations. ## Related on Trend Hunter - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md) - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Adorable Holiday Skincare Collections](https://www.trendhunter.com/trends/holiday-collection1.md) - [Modular Fragrance Bodycare](https://www.trendhunter.com/trends/loopha.md) - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md) - [Premium Home Care Rebrands](https://www.trendhunter.com/trends/the-laundress-relaunch.md)