# Rum-Infused Nostalgia Your Daily Dose of the 90s By Trend Hunter | Published 2014-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rumchata-rum References: [rumchata](http://rumchata.com/) & [facebook](https://www.facebook.com/RumChataOfficial) *Brought to you by RumChata* Did you used to dream about going to Time Square for a taping of TRL? Do you miss frosted tips, platinum blond perms, and braided ponytails? Ever lost a friend arguing about Justin versus Brian, or Lance versus Nick? If you answered yes to any of these questions, you are in for a treat. Watch as one lucky lady escapes the boring present and pours herself a vacation to the greatest place in history—the 90s. Find more great content, including dozens of delicious recipes on RumChata’s Facebook page. RumChata is a unique blend of premium Caribbean rum, the finest dairy cream, and exotic spices. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Beverages:** Opportunity to create drinks that evoke a sense of nostalgia in consumers. - **Throwback Marketing:** Opportunity for businesses to use nostalgia to market their products or services. - **90s-inspired Experiences:** Opportunity to create experiences that transport consumers back to the 90s era. ### Sectors Adopting This - **Alcohol and Spirits:** Innovative approaches to introducing nostalgic and retro flavors in new, modern drink creations. - **Entertainment:** Opportunity to create throwback events and marketing campaigns that generate excitement for nostalgic products. - **Food and Beverage:** Opportunity to create and market 90s-inspired food and beverage products that evoke a sense of nostalgia in consumers. ## Related on Trend Hunter - [Sweet Creamsicle-Flavored Drinks](https://www.trendhunter.com/trends/orange-dream-drink.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Spiked Dirty Sodas](https://www.trendhunter.com/trends/spiked-dirty-soda.md) - [‘90s-Inspired Cocktail Menus](https://www.trendhunter.com/trends/90s-cocktails-menu.md) - [Nostalgic Soda-Inspired Suites](https://www.trendhunter.com/trends/time-travel-travel-agency.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Color-Changing 90s Cocktails](https://www.trendhunter.com/trends/radical-rita.md) - [Y2K Revival Cocktails](https://www.trendhunter.com/trends/hpnotiq-blue-fish.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md)