# RTD Rum Cola Cocktails Rumblers Cola is a Smooth, Ready-to-Drink Take on a Cuba Libre By Laura McQuarrie | Published 2025-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rumblers-cola References: [tasteradio](https://www.tasteradio.com/episodes/2025/is-thc-in-target-a-tipping-point-finally-fiber-is-sexy/) & [drinkrumblers](https://www.drinkrumblers.com/)  Rumblers' Cola is a gently sweetened, carbonated, ready-to-drink version of a Cuba Libre that's clean, balanced, and making rum more accessible to a new generation of drinkers. Some younger drinkers associate rum with overly sweet, outdated party drinks or pirate-themed nostalgia, prompting brands like Rumblers to break these stereotypes with [crisp, modern, premium rum cocktails](https://www.trendhunter.com/trends/sly-dog-rum-spiced-n-stormy) that highlight craftsmanship, complexity, and contemporary culture. Rumblers redefines rum’s image by pairing it with soda in sleek, [ready-to-drink formats](https://www.trendhunter.com/trends/clubtails-crushers)—much like the popular combinations seen with tequila and vodka—offering a fresh, easy-drinking way to enjoy the spirit without sacrificing quality or a full-flavor experience. Alongside its 7% ABV Cola, Rumblers offers an equally potent [Pineapple Soda](https://www.trendhunter.com/trends/malibu-and-dole) made with real pineapple juice and just the right amount of fizz and sweetness. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 32% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **RTD Cocktails:** The rise of ready-to-drink cocktails like Rumblers Cola showcases innovation in convenient, premium on-the-go beverage experiences that cater to fast-paced lifestyles. - **Premiumization of Rum:** Rumblers' approach highlights how the focus on quality and craftsmanship in rum beverages is transforming typical perceptions of the spirit from kitschy to sophisticated. - **Craft Soda Pairings:** Innovative pairings of craft sodas with alcoholic beverages are expanding consumer palates and elevating traditional drink offerings to cater to modern tastes. ### Where This Applies - **Beverage Industry:** The growing popularity of ready-to-drink cocktails is carving out a niche market in the beverage industry, where convenience meets quality. - **Alcohol Industry:** Shifting consumer preferences toward premium, refined alcoholic beverage experiences are revitalizing the rum sector with sophisticated concoctions. - **Craft Soda Industry:** Demand for artisanal and craft soda pairings with spirits is driving growth in the craft soda industry, appealing to more discerning, quality-focused consumers. ## Related on Trend Hunter - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Award-Winning Classic Mocktail Brands](https://www.trendhunter.com/trends/classic-mocktail.md) - [Bartender-Approved Soda Flavors](https://www.trendhunter.com/trends/sodastream-flavors.md) - [Gin Lemonade Cocktails](https://www.trendhunter.com/trends/sparkling-lemon.md) - [Spicy Summer Spritzes](https://www.trendhunter.com/trends/simona-spritz.md) - [Non-Alcoholic Cocktail Tasting Pack](https://www.trendhunter.com/trends/nonalcoholic-cocktail1.md) - [Ready-to-Drink Gin Palomas](https://www.trendhunter.com/trends/gin-cocktail-in-a-can.md) - [All-Day Happy Hour Menus](https://www.trendhunter.com/trends/tgi-fridays-happy-every-hour.md) - [Canned Cola Cocktails](https://www.trendhunter.com/trends/horoyoi-netflix-cola-sours.md)