# Sporty Rum Cocktails Koloa Rum Created the Rum Rusher Cocktail with the Las Vegas Raiders By Laura McQuarrie | Published 2024-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rum-rusher-cocktail References: [investorsobserver](https://www.investorsobserver.com/news/qm-pr/6301417933769995) & [koloarum](https://koloarum.com/)  The Ultra Premium Rum of the Las Vegas Raiders, [Koloa Rum Company](https://www.trendhunter.com/trends/hawaiian-rum-cocktails), collaborated with the Las Vegas Raiders to create the new Rum Rusher Cocktail. Collaborative efforts on behalf of Koloa Rum and world-renowned mixologist Tony Abou-Ganim resulted in a cocktail that boasts a harmonious blend of [Koloa White Hawaiian Rum](https://www.trendhunter.com/trends/four-loko-hawaii) and natural flavors like orange, pineapple, lime juice and organic agave syrup for a hint of sweetness. The Rum Rusher Hawaiian Rum Cocktail can be purchased in a [four-pack at liquor stores](https://www.trendhunter.com/trends/v-rum-canned-cocktails) across Nevada and Utah, and individually at the Koloa Rum Company Store in Lihue, HI. Adult fans can also look forward to enjoying the bartender version of the Rum Rusher at the Twitch Lounge and concourse bars within Allegiant Stadium. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 22% | Freshness: 24% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Cocktails:** The fusion of brands and expert mixologists creates unique beverage experiences that appeal to diverse fan bases. - **Sports-themed Beverages:** Custom cocktails aligned with sports teams enhance fan engagement and brand loyalty by offering exclusive, themed drinks. - **Artisanal Spirits:** The use of premium, locally-sourced ingredients in cocktail recipes elevates the consumer drinking experience and highlights craft distilling. ### Where This Applies - **Alcoholic Beverage:** Innovative collaborations within the alcoholic beverage industry are drawing new audiences with bespoke, team-inspired cocktails. - **Sports Entertainment:** The sports entertainment sector is capitalizing on exclusive beverage offerings to create memorable in-stadium experiences. - **Hospitality:** Hospitality venues, such as bars and stadium lounges, are enhancing their appeal by featuring signature, thematic cocktails developed through high-profile partnerships. ## Related on Trend Hunter - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [RTD Rum Cola Cocktails](https://www.trendhunter.com/trends/rumblers-cola.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Co-Branded Rum Cocktails](https://www.trendhunter.com/trends/bacardi-and-coca-cola.md) - [Spiced Rum Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-rum-cocktail.md) - [Coconut Rum Canned Cocktails](https://www.trendhunter.com/trends/horton-ready-todrink-cocktails.md) - [Blue Hawaiian Cocktails](https://www.trendhunter.com/trends/blue-hawaiian-cocktail.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md)