# Seasonal Rum-Infused Dairy Products The Pauls Bundaberg Rum Products are Deliciously Festive By Michael Hemsworth | Published 2018-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rum-products References: [foodbev](https://www.foodbev.com/news/bundaberg-and-pauls-create-three-rum-flavoured-dairy-products/) & [bundaberg](https://www.bundaberg.com) The Pauls Bundaberg rum products have been announced as a partnership lineup of offerings for the Australian market that give consumers a new way to enjoy the classic flavors of the holiday season. The product lineup includes the Premium Rumball Custard, Premium Vanilla Rum Custard and the [Rum Flavored Egg Nog](https://www.trendhunter.com/trends/cutwater-spirits-tiki-nog), which are all infused with [Bundaberg Rum](https://www.trendhunter.com/trends/bundaberg). Each one is festively packaged and focuses on the indulgent nature of the ingredients to convey that they are perfect for serving when entertaining or as a treat to enjoy solo. Explaining the new Pauls Bundaberg rum products, Karl Roche, [Diageo](https://www.trendhunter.com/trends/captain-morgan-original-spiced-gold) Marketing Manager, said, "The strategic growth of our local licensing program into a number of retail categories strengthens our consumer offering and Bundaberg Rum’s equity in the market-place. Innovation of our brand is an instrumental part of our strategy and this deal with Pauls is just one of many ways our customers can engage and enjoy their favorite Australian rum." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Infused Dairy Products:** Disruptive innovation opportunity: Create unique flavor combinations for seasonal dairy products to cater to consumers' desire for indulgent and festive treats. - **Holiday-themed Beverage Lineup:** Disruptive innovation opportunity: Develop a range of holiday-inspired drinks infused with popular spirits to offer consumers a taste of the festive season. - **Collaborative Brand Partnerships:** Disruptive innovation opportunity: Form strategic partnerships between beverage companies and food brands to create innovative product combinations that appeal to a wider audience. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Incorporate unique and unexpected flavors into food and beverage products to captivate consumers and differentiate from competitors. - **Alcohol and Spirits:** Disruptive innovation opportunity: Experiment with different flavors and partner with food brands to create innovative alcoholic beverages that cater to seasonal and festive preferences. - **Packaged Foods:** Disruptive innovation opportunity: Develop festive and indulgent packaged food products that align with seasonal celebrations, appealing to consumers' desire for convenient and delicious treats. ## Related on Trend Hunter - [Festive Marmalade Rums](https://www.trendhunter.com/trends/marmalade-rum.md) - [Rum-Inspired Beverage Flavorings](https://www.trendhunter.com/trends/rum-flavour-range.md) - [Branded Seasonal Spirit Cakes](https://www.trendhunter.com/trends/goldbelly-and-goslings-rum.md) - [Limited-Edition Rum-Infused Pastries](https://www.trendhunter.com/trends/unregular-bakery.md) - [Creamy Liqueur-Themed Dessert Products](https://www.trendhunter.com/trends/baileys-range.md) - [Festive Rum Gift Packs](https://www.trendhunter.com/trends/rum-gift.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Spiced Tropical Rums](https://www.trendhunter.com/trends/bacardi-caribbean-spiced.md) - [Ultra-Pasteurized Eggnogs](https://www.trendhunter.com/trends/oldfashioned-eggnog.md)