# Rum-Infused Whisky Spirits Foxheart is Canadian Whisky Enhanced with 12-Year-Old Caribbean Rum By Laura McQuarrie | Published 2021-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rum-infused-whisky References: [newswire](https://www.newswire.ca/news-releases/forty-creek-unveils-foxheart-an-extraordinary-rum-infused-whisky-824269675.html) & [camparigroup](http://www.camparigroup.com/en) Award-winning Canadian whisky brand [Forty Creek](https://www.trendhunter.com/trends/honey-spiced-whisky) is introducing a new rum-infused whisky called Foxheart that boasts notes oak, spice and fruit. The latest innovation from Forty Creek gets its name from [Master Blender](https://www.trendhunter.com/trends/mount-gay-rum-1) Bill Ashburn's first championship dog—a wire hair terrier. The curiosity, determination and tenacity of the dog breed inspired the attitude of the rum-infused expression, which is said to have "greater depth of character and a more rounded, balanced taste from start to finish." By combining a premium product with [aged Caribbean rum](https://www.trendhunter.com/trends/dropworks-distillers-drops-series), Forty Creek offers a new experience of Canadian whisky that is enhanced by flavorful spice. This product combines two of Ashburn's biggest passions: blending premium whisky and breeding best-in-class dogs. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 10% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Rum-infused Whisky:** Combining aged Caribbean rum with premium Canadian whisky creates a unique taste experience. - **Flavor Innovation:** Innovation in flavor can create new and unique products that stand out in a crowded market. - **Personalized Branding:** Using personal passions as inspiration for product development can add depth and character to a brand. ### Where This Applies - **Alcohol and Beverage:** In the highly competitive alcohol industry, innovative flavor combinations can create new opportunities for growth and differentiation. - **Hospitality:** The hospitality industry can benefit from unique and personalized drinks that enhance guest experiences and set them apart from competitors. - **Pet Industry:** Companies in the pet industry can use personal passions and inspirations to develop unique branding and products that resonate with consumers. ## Related on Trend Hunter - [Spicy Canadian Whiskies](https://www.trendhunter.com/trends/honey-spiced-whisky.md) - [Limited-Edition Fall-Evoked Whiskies](https://www.trendhunter.com/trends/maplewood-select.md) - [Cherrywood-Inspired Whiskies](https://www.trendhunter.com/trends/cherrywood-reserve.md) - [Flavor-Fused Whiskys](https://www.trendhunter.com/trends/glenlivet-rum-and-bourbon.md) - [Limited-Edition Canadian Whiskies](https://www.trendhunter.com/trends/limitededition-canadian-whisky.md) - [Co-Branded Coffee Whisky Packs](https://www.trendhunter.com/trends/balzacs-coffee-roosters-forty-creek.md) - [Limited-Edition Jamaican Rums](https://www.trendhunter.com/trends/Double-Cask.md) - [Low-Temperature Aged Whisky Expressions](https://www.trendhunter.com/trends/black-fox.md) - [Cinnamon Bun Liqueurs](https://www.trendhunter.com/trends/cinnamon-bun-cream.md)