# Festive Rum Gift Packs Bacardi & Speakeasy Co. Created an Exclusive Holiday Pack By Laura McQuarrie | Published 2021-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rum-gift References: [prnewswire](https://www.prnewswire.com/news-releases/speakeasy-co-and-bacardi-rum-join-forces-on-limited-edition-holiday-gift-pack-301433602.html) & [bacardi](https://www.bacardi.com/us/en/holidaygiftbox/)  For this year's holiday season, [Bacardi and](https://www.trendhunter.com/trends/signature-cocktail) [Speakeasy Co.](https://www.trendhunter.com/trends/speakeasy-soulmates-set) teamed up to create a themed rum gift box that pairs a bottle of rum with a limited-edition holiday sweater. Available for a limited time only and exclusive to California, recipients will get to experience [Bacardi Reserva Ocho](https://www.trendhunter.com/trends/bacardi-and-coca-cola) and its tasting notes of dried fruits, spices and oaky vanilla. This rum stems from a family recipe from 1862 and it is aged for a minimum of eight years. The cocktail-themed holiday sweater that is paired with the bottle of rum is equal parts cheeky and comfortable. At a time when people have fallen in love with loungewear, and are eagerly looking forward to holiday get-togethers with friends and family, this gift provides the perfect pairing. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 18% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Themed Gift Boxes:** Creating gift boxes that cater to specific themes paired with exclusive limited edition items that provide personalized experiences. - **Drink Accessories as Gifts:** Catering to the consumer demand for experiential gift-giving by including comfortable and cheeky items that complement the beverage experience. - **Limited Edition Offerings:** Creating a sense of urgency and exclusivity by offering limited edition products which drive consumer demand and encourage purchases. ### Industries Being Reshaped - **Beverage Industry:** Crafting unique gifting ideas, exclusive experience-based offerings, and one-of-a-kind limited edition selections to boost sales and increase customer satisfaction. - **Fashion and Apparel Industry:** Collaborating with other industries to produce comfortable, convenient gifting items that cater to the latest trends and encourage experiential gift-giving. - **Retail Industry:** Strategically releasing limited edition products with complementary items to create buzz and drive sales while catering to consumer demand for personalized, themed gift options. ## Related on Trend Hunter - [Panamanian Rum Gift Sets](https://www.trendhunter.com/trends/srum-rum-gift-sets.md) - [Branded Holiday Cocktails](https://www.trendhunter.com/trends/signature-cocktail.md) - [Exclusive Rum Gift Sets](https://www.trendhunter.com/trends/diplomtico-rums.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Travel-Exclusive Premium Rums](https://www.trendhunter.com/trends/bicentenario-ron-ultra-anejo.md) - [Cuban Rum Gift Sets](https://www.trendhunter.com/trends/eminente.md) - [Culture-Inspired Spirit Sets](https://www.trendhunter.com/trends/coquito-kit.md) - [Glow-in-the-Dark Rum Bottles](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md)