# Rum-Inspired Beverage Flavorings The Synergy Flavours Rum Flavour Range Has Six Varieties By Michael Hemsworth | Published 2024-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rum-flavour-range References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/56191/synergy-flavours-launches-a-new-line-of-rum-inspired-flavor-profiles/) & [synergytaste](https://www.synergytaste.com)  The Synergy Flavours rum flavour range is being launched by the brand in the UK as a series of beverage flavorings targeted towards the alcohol industry as well as low and no alcohol products. The range includes three profiles including white, dark and [spiced](https://www.trendhunter.com/trends/sly-dog) that are inspired by the spirit itself alongside the Strawberry Daiquiri, Pina Colada and Mojito cocktails. The various flavors are targeted towards elevating the taste of rum flavors in a variety of alcoholic beverages like [ready-to-drink (RTD) varieties](https://www.trendhunter.com/trends/rumblers-cola) and will work well in scenarios where a boost is required like with [low and no alcohol options](https://www.trendhunter.com/trends/caleo). European Category Development Manager Tom Cleghorn commented on the Synergy Flavours rum flavour range saying, "Rum is a great addition to our spirit flavour range, given its popularity and flexibility for use in a wide array of cocktails. The new flavours will support manufacturers from both a cost optimisation perspective, in light of increases to duty on off-trade spirits outlined in the UK’s Autumn budget announcements, and also from an innovation perspective, as consumers seek out new products and formats, but don’t want to compromise on taste." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 53% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Spirits:** The rise of alcohol-free spirits creates a platform for creative beverage offerings that maintain complex flavor profiles without the alcohol content. - **RTD Cocktails:** Ready-to-drink cocktails are gaining traction, providing convenient options with sophisticated, high-quality flavors for consumers. - **Flavored Beverages:** Innovative flavored beverages offer an avenue to enhance consumer experiences with unique and unexpected taste combinations. ### Where This Applies - **Beverage Manufacturing:** The beverage manufacturing industry can diversify product lines with enhanced flavor options to attract discerning consumers. - **Alcohol Production:** Alcohol producers have opportunities to innovate with new flavor profiles that can appeal to variety-seeking consumers. - **Non-alcoholic Drinks:** The non-alcoholic drinks sector can expand by adopting sophisticated flavors traditionally found in alcoholic beverages to meet growing demand. ## Related on Trend Hunter - [Natural Whiskey Refreshment Flavorings](https://www.trendhunter.com/trends/whiskey-flavor-range.md) - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Alcohol-Inspired Food Flavorings](https://www.trendhunter.com/trends/alcoholinspired-flavors.md) - [Fruity Rum Flavors](https://www.trendhunter.com/trends/mango-lime-rum.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Tropical Coconut-Flavored Spirits](https://www.trendhunter.com/trends/old-j-coconut.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md)