# Oceanic Rum Spirits With P&O Cruises, Tidal Rum Created the First Rum Distilled at Sea By Laura McQuarrie | Published 2023-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rum-distilled-at-sea References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/01/top-50-innovative-spirits-launches-of-2022-50-41/)  Tidal Rum teamed up with British cruise line P&O Cruises to create the very first rum distilled at sea. This special spirit was made to capture the excitement and the sense of adventure that comes with being on the ocean. The [island-inspired rum](https://www.trendhunter.com/trends/bacard-passionfruit) blends regional flavors with marine botanicals from the British Isles and guests get the experience of watching the entire distilling process in action through ceiling-to-floor windows. As part of this collaboration, Tidal Rum opened up a [rum distillery](https://www.trendhunter.com/trends/luxury-rum) on P&O’s new ship Arvia and, at present, this unique rum is only available at Anderson’s Bar onboard the ship as it sails the Caribbean. Additionally, guests get to partake in onboard rum experiences like [tasting classes and blending classes](https://www.trendhunter.com/trends/apres-sail-summer-collection) so that their one-of-a-kind experience on the ship is even more unforgettable. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 15% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Marine-inspired Spirits:** Opportunity to create unique spirits made with marine botanicals for the cruise industry. - **At-sea Distillation:** Opportunity to create on-board distilleries for cruise ships to offer exclusive drinks experiences. - **Immersive Drink Experiences:** Opportunity to offer guests unique drink experiences, like tasting and blending classes, on-board cruise ships. ### Industries Being Reshaped - **Cruise Industry:** Opportunity for cruise lines to collaborate with distilleries to offer on-board drink experiences for guests. - **Craft Distillery Industry:** Opportunity for craft distilleries to create specialty spirits with unique regional and botanical blends for the cruise industry. - **Tourism Industry:** Opportunity for tourism companies to offer immersive drink experiences as part of their cruises and tours. ## Related on Trend Hunter - [Ocean-Aged Bermuda Rums](https://www.trendhunter.com/trends/spirited-seas.md) - [Folklore-Inspired Spiced Rums](https://www.trendhunter.com/trends/mermaid-spiced-rum.md) - [Next-Gen Rum Spirits](https://www.trendhunter.com/trends/dropworks.md) - [Premium Scotland-Distilled Rums](https://www.trendhunter.com/trends/duo-white-rum.md) - [Cask-Strength American Rums](https://www.trendhunter.com/trends/mainland-rum.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Small-Batch Rum Spirits](https://www.trendhunter.com/trends/mount-gay-rum-andean-oak-cask.md) - [Tea-Infused Rum Spirits](https://www.trendhunter.com/trends/noveltea-la-fusin.md) - [Aromatic Artisan-Quality Spiced Rums](https://www.trendhunter.com/trends/19-crimes-spiced-rum.md)