# Free-Spirited Rum Commercials Malibu Recently Dropped a Summer-Themed Campaign By Bryce Mason | Published 2022-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rum-commercial References: [thedrum](https://www.thedrum.com/creative-works/project/wiedenkennedy-london-malibu-welcome-malibu)  [Malibu](https://www.trendhunter.com/trends/malibu) has partnered with [Wieden+Kennedy London](https://www.trendhunter.com/trends/electric-capri) to drop a summer-themed rum commercial. The [Caribbean rum-based company](https://www.trendhunter.com/trends/bacard-passionfruit) and award-winning filmmaker Dave Meyers collaborated on a summery, free-spirited campaign. Malibu has a history of producing fun and energizing marketing campaigns dating back to 'seriously easy going,' an ad that featured people from the Caribbean taking life seriously. The commercial wrapped up by saying "If people in the Caribbean took life as seriously as this, they would never have invented Malibu. It's seriously easy going." The 'Welcome to Malibu' installment features a young woman riding a motorcycle through a beachside town that soon turns into a coconut horse. On her journey, she passes by various cheerful people in a colorful, vibrant town as Carly Rae Jepson’s Call Me Maybe plays as background music. Image Credit: Malibu ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 17% | Activity: 64% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Summer-themed Commercials:** Brands can create unique and engaging commercials that are centered around a particular season to capture consumer attention and generate brand awareness. - **Fun and Free-spirited Marketing Campaigns:** Brands can utilize humor and playful imagery to showcase their product and create a memorable marketing campaign, resulting in increased brand resonance with the target audience. - **Collaboration with Award-winning Filmmakers:** Partnering with talented creatives such as award-winning filmmakers can add a new level of quality and artistry to brand campaigns and result in increased engagement and brand loyalty from consumers. ### Sectors Adopting This - **Alcohol:** Brands in the alcohol industry can utilize creative marketing campaigns, such as Malibu's free-spirited commercial, to differentiate themselves from competitors and connect with consumers on an emotional level. - **Entertainment:** Entertainment companies can partner with talented creatives to produce visually stunning and captivating advertisements that generate excitement and anticipation for upcoming releases. - **Travel and Tourism:** Travel and Tourism companies can create inspiring and aspirational commercials, featuring breathtaking locations and vibrant and diverse cultures, that encourage travelers to explore the world and experience new adventures. ## Related on Trend Hunter - [Guilty Pleasures Rum Campaigns](https://www.trendhunter.com/trends/malibu.md) - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Island-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/liquid-aloha.md) - [Rum Brand Recycling Initiatives](https://www.trendhunter.com/trends/oceanbound-plastic.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md)