# Rum-Based Hard Seltzers Casalú Pays Homage to Latino Culture By Laura McQuarrie | Published 2022-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rum-based-hard-seltzers References: [prnewswire](https://www.prnewswire.com/news-releases/latino-founders-debut-rum-based-hard-seltzer-that-pays-homage-to-latino-culture-301497967.html)  Casalú is a rum-based hard seltzer that brings the authenticity of Latino culture to the hard seltzer market. This new hard seltzer is made with dark aged rum (5.9% ABV) and the debut Limón focuses on delivering a sense of home and heritage, all the while welcoming newcomers of all ages into the heart of Latino culture. Ricardo Sucre, co-founder of Casalú, says "Using [rum as our base](https://www.trendhunter.com/trends/luxury-rum), we created a refreshing and crisp seltzer that both the new generation of drinkers and our grandparents can enjoy together." Ricardo began experimenting at home with dark aged rum and a SodaStream to create the first version of Casalú and united with college friends Gabriel Gonzalez of Venezuela and Gustavo Darquea of Ecuador to bring the innovative beverage to market. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rum-based Beverages:** There is an opportunity to create innovative rum-based cocktails and mixers that appeal to a younger, more diverse generation while still paying homage to traditional Latino culture. - **Authentic Cultural Flavors:** Incorporating authentic Latino flavors into food and beverage products, such as seltzers, can help to attract and cultivate a loyal customer base while still appealing to a wider audience. - **Hard Seltzer Market:** There is an opportunity to create unique, culturally-inspired hard seltzers that stand out in a crowded marketplace by appealing to young, diverse drinkers looking for innovative new options. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry could benefit from creating innovative, culturally-inspired beverages that stand out in a crowded marketplace and appeal to a younger, more diverse demographic. - **Food and Beverage:** Food and beverage companies could incorporate authentic Latino flavors into their products, such as seltzers, in order to attract and cultivate a loyal customer base while still appealing to a wider audience. - **Cultural Tourism:** Cultural tourism companies could leverage the increasing demand for authentic Latino cultural experiences by creating packages and experiences that incorporate food and beverage products, like Casalú, to attract a wider audience of younger, more diverse travelers. ## Related on Trend Hunter - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Low-Cal Tequila Seltzers](https://www.trendhunter.com/trends/casa-azul.md) - [Peruvian Hard Seltzers](https://www.trendhunter.com/trends/pisco-disco.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [RTD Rum Cola Cocktails](https://www.trendhunter.com/trends/rumblers-cola.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md)