# Board Game Hotlines Hasbro's Hotline Curbs Holiday Disputes Over the Rules of Monopoly By Laura McQuarrie | Published 2016-12-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rules-of-monopoly References: [prexamples](http://prexamples.com/2016/12/monopoly-helpline-set-up-to-end-christmas-feudes/) & [ctvnews](http://www.ctvnews.ca/lifestyle/hasbro-offers-u-k-hotline-to-curb-monopoly-fights-at-christmas-1.3209406) The holidays are a time when families come together to enjoy communal meals, gather by the fire or perhaps even engage in a board game that won't result in a dispute about the rules of Monopoly. With the help of 2,000 adult Monopoly players, Hasbro recently launched a survey to determine some of the most frustrating behaviors that ruin a game. The survey found that a staggering 51% of Monopoly games end in a verbal or physical dispute, with some of the acts that might trigger a fight include someone making up rules, taking too long to execute a turn or stealing money from the bank. To minimize fights during the holiday season, Hasbro is setting up a limited-time hotline in the UK from December 24th to the 26th that will allow players to call a Monopoly rulebook expert to straighten out any disputes. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Virtual Customer Support:** The introduction of a hotline for board game disputes demonstrates the demand for virtual customer support in resolving conflicts. - **Interactive Rulebook Apps:** A potential disruptive innovation opportunity lies in developing interactive rulebook apps that can be accessed in real-time to resolve disputes during board game play. - **Conflict Resolution Services:** There is an opportunity to create specialized conflict resolution services that focus on resolving disputes during recreational activities like board games. ### Who This Affects Most - **Customer Service:** Companies in the customer service industry can explore incorporating virtual support hotlines to provide real-time assistance to customers in resolving disputes. - **Mobile App Development:** The mobile app development industry can capitalize on the need for interactive rulebook apps by creating user-friendly and engaging applications. - **Mediation and Arbitration:** Mediation and arbitration firms can expand their services to include resolving conflicts that arise during leisure activities such as board games. ## Related on Trend Hunter - [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Bestselling Board Game Expansions](https://www.trendhunter.com/trends/monopoly-expansion-packs.md) - [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Board Game-Themed Food Promotions](https://www.trendhunter.com/trends/premier-foods-and-hasbro.md) - [Branded Festive-Themed Experiences](https://www.trendhunter.com/trends/monopoly-dreams.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Alcohol-Centered Board Games](https://www.trendhunter.com/trends/monopoly-board-crawl.md)