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# Epic Fictional Fights
Rui Gomes Illustrates Intense Brawls Between Pop Culture References

By Jason Soy | Published 2012-04-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rui-gomes
References: [blog.thaeger](http://blog.thaeger.com/2012/04/11/epic-fights/) & [foice.deviantart](http://foice.deviantart.com/)

The Internet loves pitting pop culture characters against one another in [fictional brawls](https://www.trendhunter.com/trends/marvel-tokon-fighting-souls), but Rui Gomes takes it a step further by personifying media references, like the web browsers Firefox and Chrome, and then illustrating them kicking each other’s butts. Describing these bouts simply do not do justice to the grandiose scope of Gomes’ images as buildings and mountainsides are completely leveled as a result of these royal rumbles.

Among the imaginary fights Rui Gomes renders are [Apple](https://www.trendhunter.com/trends/the-underdogs) vs. Windows, Pikachu vs. Voldemort, Homer Simpson vs. Peter Griffin and much more. Often times, Gomes enlarges characters to Godzilla’s size, making each bout that much more exciting to watch. And though Gomes is still noticeably improving his illustrative skills, his concepts are already top notch and make his paintings overall highly enjoyable to look at despite technical execution.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 71% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **Fictional Brawls:** Opportunity to create immersive virtual reality experiences that let fans interact with their favorite pop culture characters in epic battles.
- **Personification of Media References:** Potential for developing unique marketing campaigns where well-known brands or mascots engage in friendly competitions or rivalry.
- **Enlarging Characters:** Possibility to create augmented reality games or apps that allow users to control and witness monumental fights between iconic characters.

### Who This Affects Most

- **Entertainment:** Opportunities for video game developers and movie studios to create new franchises or expand existing ones by featuring fictional battles with popular characters.
- **Advertising:** Potential for marketing agencies to develop creative and attention-grabbing campaigns using personified media references engaging in competitive scenarios.
- **Virtual Reality:** Chance for augmented reality companies to design immersive experiences where users can witness and participate in larger-than-life battles between fictional characters.

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