# Ultra-Resistant Camping Coolers
The Rugged Road Venture Cooler is Lightweight Yet Strong

By Michael Hemsworth | Published 2018-11-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rugged-road-venture-cooler
References: [coolthings](https://www.coolthings.com/rugged-road-venture-cooler-99-dollar-indestructible/) & [kickstarter](https://www.kickstarter.com/projects/2044779674/rugged-road-outdoors-venture-45-quart-cooler)

Traditional coolers with a roto-molded plastic design are the norm for keeping items cold when out of the house but are often somewhat fragile and inefficient, so the Rugged Road Venture Cooler is designed to completely change this. The thick, high-density cooler is capable of keeping ice in it for up to eight days, while maintain a weight that is about one-third of other alternatives on the market. This makes it highly applicable for the rising number of weekend warrior consumers spending their free time outside in nature.

The Rugged Road Venture Cooler has also been sprayed with a blast-resistant coating that further enhances the durability of the unit and makes it perfect as a makeshift surface for preparing meals in the wilderness.