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Rugged Jewelry

The EM Melt Me Designer Ring

— October 1, 2006 — Special
Clean jewelry is out and chunky imperfect jewelry is in. The EM Melt ME Designer Ring illustrates that rugged can be funky. The ring, made from manipulating molten silver, exudes modern art appeal, even though the ring lacks the symmetry and perfection people usually associate with silver rings. The rugged ring showcases just how sexy derelict can be, and it only costs £57.

Implications - No longer satisfied with dainty jewelry, consumers are looking for accessories to meld with edgier aesthetics as well. Combining two different styles that wouldn't conventionally be put together garners more attention. Designers could integrate opposing elements together in order to attract those customers looking for more unconventional styles.
Trend Themes
1. Rugged Jewelry - Consumers are embracing chunky and imperfect jewelry as a trendy fashion statement.
2. Funky Aesthetics - The demand for edgier aesthetics is driving the popularity of unique and unconventional designs.
3. Derelict Chic - The appeal of stylishly rugged and imperfect jewelry is growing among fashion-forward individuals.
Industry Implications
1. Fashion Accessories - Designers can capitalize on the trend for rugged jewelry by creating unique and edgy fashion accessories.
2. Artisan Jewelry - The market for handcrafted jewelry made from manipulated materials presents an opportunity for designers to cater to the demand for funky aesthetics.
3. Alternative Jewelry - There is a growing niche for unconventional and derelict-inspired jewelry that designers can tap into.
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