# Rugged Cowboy Fashion Ben Shaul Stars in the Magnificent Mavericks Editorial By Jana Pijak | Published 2014-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rugged-cowboy-fashion References: [malemodelscene.net](http://www.malemodelscene.net/editorial/ben-shaul-david-roemer/) & [ateliermanagement](http://www.ateliermanagement.com) Ben Shaul dons a range of rugged cowboy fashions in 'Magnificent Mavericks', an editorial exclusive for the pages of Robb Report. The IMG Models face is captured by photographer David Roemer's lens while posing in a scenic, outdoor setting. Ben is outfitted by wardrobe stylist Christopher Campbell for the story and is dressed in pieces from [Gucci](https://www.trendhunter.com/trends/gucci-men), [Versace](https://www.trendhunter.com/trends/versace-fw25) and Salvatore Ferragamo among other names. Hair styling for this image series is courtesy of Riad Azar who creates a rugged and manly look for his model muse. Ben channels a western wanderer in this story and rides his horse through a dry field that overlooks mountainous views. His rugged cowboy fashions are age-appropriate and are a symbol of timeless sophistication. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Rugged Cowboy Fashion:** Opportunity for fashion brands to incorporate rugged cowboy styles into their collections, appealing to consumers seeking timeless sophistication. - **Outdoor Editorial Photography:** Opportunity for photographers to capture rugged and scenic outdoor settings, creating visually appealing images for fashion editorials and campaigns. - **Age-appropriate Fashion:** Opportunity for fashion brands to cater to a demographic seeking age-appropriate styles that exude a rugged and manly look. ### Where This Applies - **Fashion:** Fashion brands can explore and incorporate rugged cowboy styles into their collections, appealing to consumers seeking timeless sophistication. - **Photography:** Photographers can focus on capturing rugged and scenic outdoor settings for fashion editorials and campaigns, creating visually appealing images. - **Personal Styling:** Personal stylists can help clients incorporate age-appropriate fashion choices that exude a rugged and manly look. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md)