# Rugged Menswear Engineered Garments Makes Raw Clothing for Macho Men By Tisah Tucknott | Published 2009-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rugged-clothing-engineered-garments-men References: [loudreams](http://www.loudreams.com/2009/05/27/engineered-garments-09-fw-preview/#more-5342) & [engineeredgarments](http://engineeredgarments.com/) The Fall/Winter 2009 collection from clothing company [Engineered Garments](https://www.trendhunter.com/trends/engineered-garments-ss27) is full of rugged looks. Cozy-looking with the use of plain, earthy colors, this clothing company has embraced the [military and outdoor look for men](https://www.trendhunter.com/trends/menswear-brand-kestin). Check out the gallery to see how you can add some manly essence from Engineered Garments to your wardrobe! **Implications** - By embracing military aesthetics, a rough and tough look can be created to cater to the macho men of the world. The rugged look of [army-inspired clothing](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket) will always have a niche in the fashion world and designers that can properly incorporate the right amount of militaristic touches will have instant hits that will be timeless and classic. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Rugged Menswear:** Designers are creating clothing with a military and outdoor aesthetic to cater to macho men. - **Military Inspiration:** Military-inspired clothing with rugged looks will always have a niche in the fashion world. - **Earthy Colors:** Using plain, earthy colors is a trend in creating a cozy look for menswear. ### Industries Being Reshaped - **Fashion:** Fashion designers are incorporating military and outdoor aesthetics into menswear for a rugged look. - **Retail:** Retailers who carry clothing with military inspiration are catering to the niche market of macho men. - **Outdoor Recreation:** Outdoor recreation companies could partner with fashion designers to create functional and stylish clothing for rugged outdoor activities. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md)