# Luxury Denim Box Sets Rugby Ralph Lauren Makes You the Coolest Prep in School By Summer Luu | Published 2010-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rugby-ralph-lauren References: [hypebeast](http://hypebeast.com/2010/08/rugby-ralph-lauren-limited-edition-selvedge-denim-box-set/) & [rugby](http://www.rugby.com/newsroom/blog_post.aspx?id=f4d212a3-a037-4138-9953-480848114abd&cat=b771b90c-8b22-48fb-8acf-4996aa02411c) Just in time for [back-to-school shopping](https://www.trendhunter.com/trends/uniqlo-backtoschool), Rugby Ralph Lauren is offering a special box set containing a special limited edition pair of jeans. Focusing on luxurious quality, Rugby Ralph Lauren reached out to [Cone Denim](https://www.trendhunter.com/trends/9rivet) White Oak Plant to create the finest pair of jeans using selvedge fabric. With only 100 pairs in stock, the jeans feature oxford-cloth pockets and back patch, and each set comes with the prep school, Italian silk twill tie as well as a book titled 'Rules of the Game' to keep in the back pocket. Rugby Ralph Lauren is known for a vast array of on-campus wear, influenced by [varsity and rugby style](https://www.trendhunter.com/trends/homecoming-styles) with a proper touch of class for every prepster. With this box set, you’ll be the coolest kid in school. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Luxury Denim Box Sets:** Disruptive innovation opportunity: Create exclusive box sets of high-end denim with limited edition features and accompanying accessories. - **Selvedge Fabric:** Disruptive innovation opportunity: Utilize selvedge fabric in the production of premium denim to offer customers a unique and high-quality product. - **Prep School Fashion:** Disruptive innovation opportunity: Combine preppy aesthetics with high-end fashion to create a niche market for luxury prep school-inspired clothing. ### Where This Applies - **Apparel and Fashion:** Disruptive innovation opportunity: Introduce luxury denim box sets to the apparel and fashion industry, catering to high-end customers seeking unique and exclusive products. - **Textile Manufacturing:** Disruptive innovation opportunity: Collaborate with denim manufacturers to produce high-quality jeans using selvedge fabric, targeting customers who appreciate premium materials. - **Publishing:** Disruptive innovation opportunity: Partner with fashion brands to create accompanying books or guides that enhance the overall brand experience and provide additional value to customers. ## Related on Trend Hunter - [Reimagined Patchwork Designs](https://www.trendhunter.com/trends/patchwork-americana.md) - [Americana Baseball Fashions](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection.md) - [Heritage Postal Fashion Capsules](https://www.trendhunter.com/trends/ralph-lauren-and-usps.md) - [Sporty Americana Watch Ranges](https://www.trendhunter.com/trends/polo-watch-collection.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Coastal Heritage Capsules](https://www.trendhunter.com/trends/oak-bluffs.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md) - [Hip 90s Ski Watches](https://www.trendhunter.com/trends/snow-beach-bear-watch.md)