# Charitable Knotted Rugs Madeline Weinrib's Rug Design for the Mala Project Aids Kids in India By Laura McQuarrie | Published 2014-09-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rug-design References: [design-milk](http://design-milk.com/mala-carpet-incredible-design-great-cause/) & [madelineweinrib](http://www.madelineweinrib.com/carpets/project-mala/natural-black-mala-shag-carpet) The Mala Carpet is a rug design that was developed for the Mala Project, an organization that builds schools in India in order to cut down on child labor. The rug's design takes inspiration from [vintage Moroccan carpets](https://www.trendhunter.com/trends/dune-rug) and features a simple black and white pattern made in [100% New Zealand wool](https://www.trendhunter.com/trends/crossover-rug-collection). There are three rug sizes available and all of the proceeds from the [hand-knotted rug](https://www.trendhunter.com/trends/massimo-copenhagens) go towards providing meals, clothing, shoes, healthcare and school supplies to Indian kids in need. The design by Madeline Weinrib is neutral enough for any home, making it a feature piece with a story that's worth sharing with others. The Mala Project has been incredibly successful so far, building 10 schools in India, and enrolling over 7,500 kids. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 36% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Charitable Design:** Opportunity for other designers to create products that support charitable causes - **Socially Responsible Purchasing:** Shift in consumer behavior towards purchasing products that give back to society - **Philanthropic Marketing:** Marketing of products as giving back to a particular charitable cause ### Industries Being Reshaped - **Textile:** The textile industry can create more products with a social cause - **Nonprofit:** Nonprofit organizations can collaborate with designers to create products that support their causes - **Retail:** Retail companies can market products that support a particular charitable cause ## Related on Trend Hunter - [Hand-Knotted Rug Collections](https://www.trendhunter.com/trends/hare-klein.md) - [Artistic Gen Alpha Rugs](https://www.trendhunter.com/trends/moooi-carpets.md) - [Exquisite Textured Rug Designs](https://www.trendhunter.com/trends/textured-rug.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Luxurious Hand-Knotted Rugs](https://www.trendhunter.com/trends/mojave.md) - [Cross-Cultural Rug Collections](https://www.trendhunter.com/trends/nordic-knots-x-giancarlo-valle-rug-collection.md) - [Hand-Knotted Neutral Rugs](https://www.trendhunter.com/trends/home-and-soul.md) - [Reversible Colorful Felt Rugs](https://www.trendhunter.com/trends/softblock-rug.md) - [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md)